Integrated Marketing Manager

Johnson Screens•New Brighton, MN

6h•Onsite

About The Position

The Integrated Marketing Manager plans, builds, and executes integrated, multi-channel marketing campaigns that support division product lines and the Johnson Screens brand strategy. This role owns the campaign lifecycle from concept and creative brief through launch, optimization, and results reporting, using marketing automation platforms and AI-assisted tools to improve targeting, personalization, and efficiency. The position reports to the Director of Global Marketing and partners with Product Managers, Division VPs, Sales, and the Global Marketing team to translate customer needs into consistent, measurable campaigns across divisions. The role also supports product launches and brand visibility through event and trade show campaigns and industry media relationships. It mentors Marketing Specialists, coordinates cross-divisional campaign execution, and stays current on marketing technology, automation platforms, and AI-driven marketing trends.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
At least 5 years of experience in integrated or campaign marketing, with demonstrated ownership of campaigns from strategy through execution.
Hands-on experience with a marketing automation platform.
Working knowledge of AI-assisted marketing tools for content creation, personalization, or predictive analytics.
Experience managing multi-channel campaigns across email, paid and organic social, web, and content.
Strong project management skills and ability to manage multiple campaigns, timelines, and stakeholders.
Analytical mindset and experience reporting campaign performance and turning data into actionable recommendations.
Excellent written and verbal communication skills.
Experience developing creative briefs and collaborating with creative teams or agencies.

Nice To Haves

Experience with HubSpot and/or Salesforce Marketing Cloud, Pardot, or Sales Cloud integration.
Marketing automation or CRM certification, such as HubSpot Certified or Salesforce Certified.

Responsibilities

Plan and execute integrated campaigns across email, paid and organic social, web, content, and events, aligned with business and revenue goals.
Manage the full campaign lifecycle, including brief development, creative direction, timelines, budgets, launch, optimization, and reporting.
Build, manage, and optimize marketing automation workflows, including lead scoring, segmentation, nurture tracks, and lifecycle stage management.
Use AI-assisted tools for content generation, audience segmentation, predictive analytics, and personalization.
Partner with Product Managers, Division VPs, Sales, and the Global Marketing team to maintain a consistent brand strategy and unified marketing message.
Translate customer needs and business goals into creative briefs and coordinate creative work through final asset delivery with internal teams and outside agencies.
Track, analyze, and report campaign KPIs, including MQLs, SQLs, conversion rate, cost per lead, and ROI, and use insights to refine campaigns.
Design and conduct A/B and multivariate tests on messaging, offers, and channels; document and apply findings.
Manage campaign budgets and vendor and agency relationships to deliver programs on time and within budget.
Maintain CRM and marketing automation data hygiene and support accurate lead attribution, pipeline reporting, and sales and marketing alignment.
Coordinate trade show and event campaigns, including pre-event promotion, on-site activation, and post-event lead follow-up.
Manage trade publication and industry media relationships, including advertising placement, press releases, and editorial or byline submissions.
Mentor Marketing Specialists and coordinate cross-divisional campaign execution.
Monitor marketing technology, automation, and AI-driven marketing trends; recommend and evaluate tools to improve performance.
Perform other duties as assigned.