Integrated Marketing Manager II - Power Utilities

nVent•Solon, OH

21d•Hybrid

About The Position

The Integrated Marketing Manager II develops and implements integrated marketing strategies that bring together business priorities, customer needs, and nVent’s capabilities to drive awareness, engagement, demand generation, and growth across power utilities, renewables, and industrial markets. The role supports growth objectives across assigned verticals and translates product and business priorities into marketing programs, messaging, campaigns, content, and customer experiences for priority audiences. This full-time, direct-hire role follows a hybrid schedule with four days per week on-site in Solon, Ohio. Travel of approximately 10–15% is expected.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field.
Ideally 10+ years of B2B marketing experience with increasing responsibility across integrated marketing, demand generation, industry or vertical marketing, partnership marketing, or related work.
Experience developing annual marketing plans and translating business objectives into integrated marketing programs and campaigns.
Understanding of the customer journey, demand generation, lead nurturing, customer acquisition, segmentation, and marketing performance measurement.
Experience using CRM and marketing automation tools such as Salesforce, Marketo, or similar platforms.
Experience coordinating marketing initiatives across a complex, global organization and partnering with teams such as product management, sales, and marketing to develop and guide programs across regions.
Ability to travel approximately 10–15%.

Nice To Haves

Experience in industrial manufacturing, technical B2B, electrical infrastructure, utilities, or another complex technical market is preferred.

Responsibilities

Develop and lead integrated marketing plans supporting growth objectives across assigned verticals and markets.
Translate product and business priorities into vertical marketing programs, messaging, campaigns, content, and customer experiences.
Lead demand generation initiatives across digital marketing, content marketing, webinars, social media, events, email marketing, and sales enablement channels.
Own vertical-specific content strategies, including thought leadership, industry education, customer success stories, solution guides, landing pages, and sales enablement tools.
Serve as the marketing lead for priority vertical trade shows, conferences, webinars, and industry programs, shaping audience strategy, messaging, content, and featured solutions.
Collaborate with Digital Marketing and Content teams to enhance vertical web experiences, improve search visibility, and optimize customer journeys.
Monitor and analyze campaign, content, event, and pipeline performance metrics; optimize investment decisions, improve results, and communicate marketing impact to business partners.