Director, Insights

Diageo • 3WTC, NY

1d • $150,938 - $251,563 • Onsite

About The Position

The Insights Director, North America leads Diageo’s North America Insights agenda, establishing a clear, forward-looking view of beverage alcohol industry performance, market share, and competitive dynamics. The role integrates internal and external data to explain performance, identify why it is changing, understand competitor gains, and recommend business responses.

The Director serves as a thought partner to North America Executive leadership, leading industry outlooks, performance diagnostics, competitive intelligence, and strategic deep dives that inform strategy, planning, resource allocation, and portfolio decisions. In partnership with Marketing, the role also translates consumer attitudes, behaviors, needs, occasions, and cultural dynamics into implications for brand, innovation, and communications decisions.

The role raises the quality and impact of insights across the organization by connecting market data, consumer research, and advanced analytics into clear, actionable recommendations. It also leads and develops a high-performing Insights team and improves the insight ecosystem, including simplifying and automating lower-value reporting.

Requirements

• At least 8 years of professional experience across insights, strategy, analytics, consulting, market intelligence, consumer research, or related disciplines, with increasing responsibility.
• Demonstrated experience leading industry performance and share analysis, competitive intelligence, and strategic insight work, and translating complex data into recommendations for senior leadership.
• Strong understanding of consumer goods and the drivers of brand, category, and commercial performance.
• Experience with syndicated market data, competitive intelligence, consumer research, and advanced analytics, including partnership with Marketing and brand teams.
• Ability to lead ambiguous, high-priority projects in imperfect data environments and communicate clear, compelling executive-level insights.
• Proven people leadership experience and ability to develop high-performing analytical and insight talent.
• Deep understanding of industry and competitive performance and the drivers of market share, category, and brand performance.
• Ability to synthesize multiple, imperfect data sources into clear insights, implications, and strategic recommendations.
• Expertise in forecasting, competitive intelligence, and strategic analysis, with strong commercial and financial judgment.
• Strong consumer orientation and understanding of qualitative and quantitative research approaches.
• Ability to connect consumer attitudes and behaviors with cultural, category, and marketplace dynamics.
• Strong quantitative capability across syndicated, consumer, financial, and internal business data.
• Intellectual courage to challenge assumptions and influence senior leaders.
• Exceptional executive communication and storytelling skills, translating complexity into simple, compelling recommendations.
• Strong cross-functional and people leadership, coaching, and talent-development capability.

Nice To Haves

• Beverage alcohol or CPG experience is strongly preferred.

Responsibilities

• Lead the North America industry and performance insights agenda, providing an authoritative view of beverage alcohol performance and Diageo’s competitive position across categories, brands, markets, channels, and price segments.
• Own industry share tracking and performance diagnostics, integrating syndicated, proprietary, and internal data to explain drivers of value, volume, share, and price/mix and identify business implications.
• Lead competitive intelligence on competitor performance, strategies, portfolios, investments, and route-to-market moves, translating findings into recommended actions.
• Develop forward-looking industry, category, and market perspectives, including long-range forecasts and scenarios for strategy, annual planning, resource allocation, and portfolio choices.
• Partner with North America Executive leadership and lead high-priority strategic deep dives to inform critical business choices with an independent, fact-based perspective.
• Lead the North America consumer insights agenda with Marketing, translating consumer attitudes, behaviors, needs, occasions, and cultural dynamics into implications for brand strategy, positioning, innovation, communications, and portfolio choices.
• Connect market data, consumer research, and advanced analytics into actionable insights, partnering with Strategy, Marketing, Commercial, and Finance to embed insights in key decisions.
• Support Executive, Board, and Investor Relations requirements.
• Improve the North America insight ecosystem, including simplifying and automating lower-value reporting.
• Lead and develop a high-performing Insights team and build analytical, consumer, strategic, and commercial capability.

Benefits

• Highly competitive rewards and benefits package.
• Healthcare benefits for US-based employees.
• Retirement benefits for US-based employees.
• Short-term and long-term disability coverage for US-based employees.
• Basic life insurance for US-based employees.
• Wellness benefits for US-based employees.
• Industry-leading parental leave for US-based employees.
• Additional rewards may include an annual incentive payment and stock awards for eligible roles.
• Flexible working arrangements; candidates are invited to discuss what flexibility means to them.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed