Insights Director (Freelance)

1000heads • New York, NY

1d

About The Position

The Insights Director will provide leadership at the intersection of hands-on analysis and strategic direction for 1000heads’ data-driven Insights team. This is a temporary freelance role covering for the current Insights Director during parental leave. The position guides project teams, shapes research methodologies, elevates the quality of insights, and supports the broader Insights team. The role turns complex data into compelling stories, strategic recommendations, and measurement frameworks that help recognized brands connect meaningfully with online audiences.

Requirements

• 7–9 years of experience in insights, analytics, research, or digital measurement, ideally within an agency environment.
• Advanced expertise in social listening tools, social and digital analytics platforms, and audience research tools such as GWI.
• Proven experience developing research methodologies, measurement frameworks, and cross-channel performance reporting.
• Strong analytical skills and the ability to translate data into stories that influence strategy and creative thinking.
• Excellent presentation, communication, and client relationship skills.
• Ability to manage multiple projects simultaneously while maintaining exceptional attention to detail.

Nice To Haves

• Familiarity with statistical tools, SQL, Python, or R.

Responsibilities

• Lead the design and execution of research plans, measurement methodologies, and cross-channel analysis frameworks, ensuring accuracy and consistency across projects.
• Create and implement measurement frameworks for KPI selection, target setting, and performance evaluation.
• Synthesize social listening, platform analytics, audience tools, and other data sources into actionable narratives that inform strategy and inspire creative thinking.
• Partner with account leads and act as a senior client-facing contact to refine briefs, shape insight solutions, and present findings.
• Oversee timely delivery of reports, briefs, presentations, and research outputs, maintaining consistent data use, tools, and reporting standards across the team.
• Support new business through insight-driven points of view, strategic contributions, and pitch materials.
• Use AI-driven analytics and generative tools to enhance insight discovery, trend identification, and storytelling.
• Mentor and guide Senior Managers and Analysts, providing feedback to strengthen analytical rigor and storytelling quality.

What This Job Offers

• Career Level: Director
• Education Level: No Education Listed