Media Director, Freelance
About The Position
INNOCEAN USA is seeking a Media Director to join its Genesis team. The role works with Genesis Marketing, internal Innocean teams, and media agency of record Canvas Worldwide (CWW) to develop, implement, and steward media strategies and plans for Genesis Motor America. The position calls for extensive integrated media strategy and planning experience across channels, as well as a record of strategically developing and measuring demand-generation and demand-capture media plans. The ideal candidate is passionate about media strategy and measurement, brings a history of innovation and success, and has strong communication, cross-team management, and client relationship skills. This person will coordinate media deliverables and campaign development across Innocean, CWW, partner agencies, and Genesis Marketing; oversee performance reporting and optimization; support internal teams; and manage day-to-day workload and growth of support staff. The Media Director will also manage relationships with Genesis stakeholders and agency partners, obtain media planning parameters and approvals, and ensure budgets, tracking documents, and media highlights are issued regularly and on time. The role is based at the Huntington Beach headquarters and follows a hybrid schedule with three days per week in the office. Candidates must be local to Southern California.
Requirements
- 10+ years of integrated media planning experience.
- Understanding of integrated media strategy and planning across channels, including digital video, TV, social, display, events, sponsorships, and new technologies.
- Experience strategically developing and measuring demand-generation and demand-capture media plans.
- Highly motivated, analytical, and creative, with strong organizational and interpersonal skills.
- Strong communication, cross-team management, and client relationship skills.
- Bachelor’s degree required, preferably in Marketing or Communications.
- Must be local to Southern California.
Nice To Haves
- Auto category marketing experience.
Responsibilities
- Partner with Genesis Marketing and coordinate within Innocean to develop the strategy, development, and execution of media plans for Genesis Motor America through its media agency partner, CWW.
- Ensure coordination of media deliverables between Innocean and CWW.
- Understand client marketing objectives and how media supports them, along with the media environment in which Genesis competes at the brand and segment levels.
- Maintain an up-to-date perspective on market conditions and the evolving media landscape.
- Coordinate campaign development across partner agencies, Innocean USA, CWW, and Genesis Marketing.
- Support the Innocean Media Team, manage optimization and approval changes, and coordinate with media, account, creative, and production teams.
- Manage and analyze performance reporting with internal team members, Canvas Worldwide, and Genesis/Hyundai Motor America; provide insightful reports and actionable recommendations that improve business objectives.
- Drive consistent coordination across Innocean USA Media and Analytics Teams.
- Manage the workload and growth of support staff on a daily basis.
- Promote productive working relationships among team members, agency departments, other agencies, clients, and media partners.
- Manage media planning responsibilities between Genesis Motor America and Innocean.
- Develop relationships at appropriate levels within Genesis Motor America, including marketing, product planning, PR, finance, and senior marketing management.
- Manage the business aspects of Genesis Motor America’s media planning and buying agency of record, Canvas Worldwide.
- Work with Innocean peers to advance, integrate, and align plans with Strategic Planning, Creative, and Account Service, combining those inputs with media insights and programs.
- Leverage existing media and engagement partnerships and maximize their value when aligned with the ideas platform.
- Obtain media planning parameters and approvals from Genesis Motor America.
- Ensure budgets, tracking documents, and media highlight information are issued regularly and on time.
Benefits
- Access to health benefits.
- Paid sick days.
- On-site barista.
- Beautiful campus across from the Pacific Ocean.
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What This Job Offers
Career Level
Senior
