Account Director - Freelance

VML•New York, NY

2h•$100 - $125•Hybrid

About The Position

VML/Passport Brand Designs is seeking a freelance Account Director to oversee campaigns, client engagement, team leadership, and related processes, disciplines, and launches for a major North American B2C/CPG client. The role requires omnichannel campaign and marketing expertise, especially in digital and social, with some CRM. The Account Director serves as a primary contact for client leadership and internal stakeholders, connecting internal production resources with external partners. The position combines client partnership and project management for key client stakeholders and internal creative and strategy teams. The successful candidate will lead complex campaigns and CPG product launches in an agile, collaborative environment, managing project elements from inception through completion. They will oversee scopes of work, technical rollouts, and omnichannel workstreams across interagency teams and agency partners, while providing strategic insights and consultation. They will help develop best-in-class omnichannel campaign processes, adopt new delivery methods and technologies, advance roadmap initiatives, streamline and automate processes, and support the development of proposals, products, and services. The role also includes building client relationships across business, technology, and internal disciplines, and supporting day-to-day operations and deliverables. The position is freelance. The posting describes a hybrid approach, with teams in the office an average of four days a week. Travel within the US and to other VML offices may be needed. Compensation is listed as $100–$125 USD; the posting does not specify the pay period.

Requirements

Ideally 6–10+ years of client leadership, campaign management, project management, and product launch management experience in advertising or marketing communications.
At least 3 years of hands-on experience managing technical and digital projects and 360 campaigns, including digital and CRM.
Omnichannel campaign and marketing expertise, with a focus on digital and social and some CRM.
Experience working in agencies, preferably large agencies, on large national and/or global accounts.
Experience in the CPG space and an understanding of its unique needs.
Proven ability to work with multidisciplinary teams, including CX, UX, technology, creative, and project/account management, across North American offices.
Good understanding of emerging web standards, user-centered design, optimization, and search practices.
Strong business acumen, consensus-building ability, and ability to motivate teams.
Proficiency in Microsoft Office products.
Ability to work in an agile, collaborative environment and manage complex projects under pressure.

Nice To Haves

PMP certification.
Successful implementation of Agile.
Availability to travel within the US and to other VML offices as needed.

Responsibilities

Oversee campaigns, client engagement, team leadership, and related processes, disciplines, and launches for a major North American B2C/CPG client.
Act as a primary point of contact for client leadership and internal stakeholders, connecting internal production resources with external partners.
Manage complex campaigns and CPG product launches from inception through completion.
Manage scopes of work, technical rollouts, and omnichannel workstreams across interagency teams and agency partners.
Maintain and grow the client relationship across internal disciplines and business and technology leaders.
Support best-in-class omnichannel campaign processes and the adoption of new delivery methodologies and technologies.
Work with Process and Project Management teams to analyze, plan, and implement roadmap solutions and cross-brand projects.
Serve as a client contact for day-to-day operations and deliverables.
Identify opportunities to streamline, automate, or improve processes for VML and its clients.
Support internal product, project, and account teams.
Contribute to the development of new proposals, products, and services.
Provide strategic insights and consultation to internal and external stakeholders.