Associate Director Analytics - Freelance
About The Position
VML is seeking a Freelance Associate Director, Marketing Effectiveness & Intelligence to lead marketing performance management and measurement for a major automotive client. The role is a client-facing partnership focused on helping the client and integrated agency team understand campaign performance, the factors driving results, and where action is needed. The Associate Director will connect brand, media, digital engagement, campaign, and business performance into a coherent narrative and translate complex information into clear recommendations for clients and senior stakeholders. The position calls for a trusted marketing performance partner rather than someone primarily focused on producing analytics deliverables. The role works across VML, WPP Media, and other integrated agency teams to develop a holistic view of performance, guide analysts and channel teams toward actionable insights, and ensure measurement frameworks, KPIs, and reporting align with client objectives. The stated compensation is $70–$90 USD. The role follows a hybrid approach, with teams in the office an average of four days per week; accommodations or flexibility can be discussed with the hiring team.
Requirements
- 6–10+ years of experience in marketing analytics, effectiveness, measurement, or related disciplines.
- Strong client leadership, communication, and presentation skills.
- Demonstrated ability to connect marketing activity to brand and business performance.
- Experience synthesizing data across media, campaign, brand, digital, and business sources.
- Ability to turn complex analysis into a clear “so what” and “now what.”
- Strong cross-functional leadership across analytics, media, strategy, account, and client teams.
Nice To Haves
- Automotive or similarly complex consumer marketing experience.
Responsibilities
- Serve as a day-to-day client partner on marketing effectiveness, measurement, and performance.
- Synthesize results across campaigns and channels into a clear view of overall marketing performance and business implications.
- Identify emerging trends, performance opportunities, and areas requiring deeper investigation.
- Translate analysis into concise, executive-ready narratives and recommendations.
- Connect media and campaign metrics with brand performance, consideration, digital engagement, sales, and market-share indicators.
- Use and interpret measurement platforms and data sources including Dynata, YouGov, MarketCast, and BERA.
- Partner across VML, WPP Media, and other integrated agency teams to create a holistic view of performance.
- Guide analysts and channel teams in moving from reporting metrics to identifying insights and actions.
- Ensure measurement frameworks, KPIs, and reporting are consistent and aligned to client objectives.
Benefits
- Competitive benefits package
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What This Job Offers
Career Level
Senior
Education Level
No Education Listed
