Inside Sales Representative (Sales Trainee)

Dobbs Equipment, LLC•Lutz, FL

About The Position

Dobbs Equipment is seeking an Inside Sales Representative (Sales Trainee) responsible for selling, renting, and leasing John Deere Compact Equipment. The role focuses on identifying new and dormant accounts to grow equipment sales and revenue in the compact construction equipment segment. The position is based at the dealership, where the representative greets potential customers, learns their requirements, provides product recommendations and demonstrations, and supports customers through the sales process. The representative maintains customer and sales activity records in CRM/Dynamics, follows up on leads and quotes, meets call and sales targets, and attends required training and sales meetings. Employees must follow Dobbs Equipment and client safety policies. Other duties or projects may be assigned by management. The work environment is usually quiet, with occasional exposure to wet or humid conditions, moving mechanical parts, and outdoor weather. The role involves regular standing and handling, frequent walking and climbing or balancing, and occasional sitting. It requires regularly lifting or moving up to 50 pounds and occasionally up to 100 pounds.

Requirements

Valid driver's license.
Customer service experience.
Strong communication skills and the ability to communicate effectively with teammates and customers.
Ability to provide customer-focused service and prioritize customer needs and expectations.
Ability to self-manage and stay motivated.
Persuasive interpersonal and negotiation skills.
Computer literacy and proficiency with Microsoft Office, especially Excel and Outlook, and Dynamics.
Problem-solving skills and the ability to understand and carry out written, oral, or diagram-based instructions using common sense.
Ability to perform basic arithmetic using whole numbers, common fractions, and decimals.
Ability to learn quickly and think creatively.
Ability to meet the physical demands of the role, including regularly lifting or moving up to 50 pounds and occasionally up to 100 pounds.

Nice To Haves

Bachelor’s degree or equivalent from a four-year college, or at least one year of related experience; preferred but not required.
Fluency in Spanish.

Responsibilities

Sell, rent, and lease John Deere Compact Construction Equipment and attachments, including mini excavators, skid steers, compact track loaders, and compact wheel loaders.
Prospect dormant, new, and walk-in accounts for compact equipment sales.
Welcome dealership visitors, understand their requirements, answer questions, and recommend equipment.
Make an adequate number of daily calls to assigned accounts to identify leads and promote dealership products and services, including parts, service, and sales.
Follow up on leads and quotes within 24 hours.
Quote and negotiate prices, credit, and financial terms, and complete the documentation needed to finalize sales.
Maintain current knowledge of manufacturer discounts and special dealer pricing programs.
Maintain accurate customer records and report sales activity in CRM/Dynamics, including calls, leads, quotes, and customer management.
Demonstrate equipment and conduct machine walk-arounds for customers at the dealership.
Meet or exceed company call targets and sales quotas.
Attend required training and sales meetings to stay current on equipment and technology.
Evaluate used equipment to determine trade-in value when requested.
Follow Dobbs Equipment and client safety policies.