Inside Sales Representative (Sales Trainee)

Dobbs Equipment, LLC•West Columbia, SC

About The Position

Dobbs Equipment is seeking an Inside Sales Representative (Sales Trainee) to sell, rent, and lease John Deere Compact Equipment. The role focuses on identifying new and dormant accounts to drive sales and revenue in the compact construction equipment segment. The representative engages dealership visitors, recommends suitable equipment, prospects assigned accounts, and supports customers through the sales process. The position also requires maintaining accurate customer and sales records, meeting call and sales targets, staying current on equipment and pricing programs, and following safety policies.

Requirements

  • Valid driver’s license.
  • Customer service experience.
  • Strong communication skills, including the ability to communicate effectively with teammates and customers.
  • Customer-focused approach and ability to prioritize customer needs and expectations.
  • Ability to self-manage and self-motivate.
  • Persuasive interpersonal and negotiation skills.
  • PC literacy and proficiency with MS Office, especially Excel and Outlook, and Dynamics.
  • Ability to follow written, oral, or diagram-based instructions using common-sense understanding, with strong problem-solving skills.
  • Ability to perform arithmetic using whole numbers, common fractions, and decimals.
  • Ability to learn quickly and think outside the box.

Nice To Haves

  • Bachelor’s degree or equivalent from a four-year college, or at least one year of related experience; preferred but not required.
  • Fluency in Spanish.

Responsibilities

  • Sell the John Deere Compact Construction Equipment product line, including mini excavators, skid steers, compact track loaders, compact wheel loaders, and attachments.
  • Prospect dormant, new, and walk-in accounts for compact construction equipment sales.
  • Welcome potential customers at the dealership, understand their requirements, answer inquiries, and recommend equipment.
  • Call assigned accounts to identify sales leads and promote dealership products and services, including parts, service, and sales offerings.
  • Follow up promptly on leads and quotes, within 24 hours.
  • Quote and negotiate prices, credit, and financial terms, and complete the required sales documentation.
  • Maintain current knowledge of manufacturer discounts and special dealer pricing programs.
  • Maintain accurate customer records and report sales activity in CRM/Dynamics, including calls, leads, quotes, and customer management.
  • Provide equipment demonstrations and machine walk-arounds at the dealership.
  • Meet or exceed company call and sales quota targets.
  • Attend required training and sales meetings to stay current with equipment and technology.
  • Evaluate used equipment to determine trade-in value when requested.
  • Follow Dobbs Equipment and client safety policies.
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