Industry Marketing Lead, Retail & eCommerce

Braze•San Francisco, CA

11d•Hybrid

About The Position

Braze is hiring an Industry Marketing Lead to own its marketing strategy and market presence for the Retail & Consumer Goods industry. The role is a senior strategic partner to Sales, Customer Success, Demand Generation, Product Management, Partnerships, and company leadership. It develops the industry strategy, narrative, positioning, product launches, field plays, and solutions tailored to retail marketers’ challenges, with the goal of growing Braze’s Retail business. The role will shape how Braze segments and prioritizes the retail market, align products and value propositions with industry outcomes, and build go-to-market strategies informed by industry and field insights. It will create messaging for retail executives and key segments, lead retail product and package launches, and collaborate on competitive positioning and sales enablement. The Industry Marketing Lead will represent Braze with customers and at selected industry events, bring customer and field insights to internal teams, and build scalable assets and plays sellers can adapt. The role will also develop retail customer evidence and joint initiatives with technology and services partners. Success is measured by retail win rates, pipeline and bookings from retail plays, sales-cycle length, deal size, adoption of launches and plays, seller certification, and new public retail customer stories. During the first 90 days, the role will learn about retail customers, sellers, and partners and lead retail messaging and partner storylines for Shoptalk. The position is based in the United States, with Austin, New York City, San Francisco, and Chicago listed as locations. It is a hybrid role.

Requirements

At least 10 years in marketing, product marketing, or strategy roles, with significant experience focused on retail and consumer goods, either at a retailer or serving retailers.
Track record of developing industry or go-to-market strategies that drove pipeline and revenue, including positioning, messaging, launches, and sales enablement programs that measurably improved win rates.
Practical experience using AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity.
Strong knowledge of retail and brand operations, including merchandising calendars, promotions versus brand-building, loyalty, omnichannel and store-to-digital, and leadership KPIs.
Ability to explain complex technology, including AI, in clear language for executives such as CMOs.
Ability to build scalable programs and assets that sellers can use broadly.
Ability to build trust and collaborate across Sales, Customer Success, Product Marketing, Partnerships, Events, and Content, and to push back when appropriate.
Experience using AI tools for research and faster work, and ability to explain agentic, generative, and predictive AI concepts to customers.
BA/BS degree required.

Nice To Haves

Experience with marketing technology such as customer engagement platforms, customer data platforms, commerce platforms, or data clouds.
Strong executive presence.
Experience speaking at industry events.
MBA.

Responsibilities

Lead the development and execution of a marketing strategy for the Retail & Consumer Goods industry.
Align Braze products and value propositions with industry-specific marketing objectives and business outcomes in collaboration with revenue and product teams.
Develop go-to-market strategies for key Retail & Consumer Goods audiences, using industry insights to drive platform adoption.
Define retail market segments, priorities, and areas where Braze can win; use win/loss and field insights to refine positioning.
Contribute retail win/loss analysis and other customer and market intelligence.
Develop and evolve Braze’s retail and consumer goods narrative, including narratives for key segments.
Position Braze for executives including CMOs, eCommerce and digital leaders, CRM and loyalty leads, and other C-suite leaders.
Lead retail product and package launches, including positioning and messaging, paired with relevant retail insights and use cases.
Show how new products solve retail problems such as abandoned carts, peak-season pressure, loyalty, and post-purchase experiences.
Partner with Competitive to incorporate retail-specific competitive context into positioning and develop competitive takeaway plays for retail.
Represent Braze with customers and at selected retail industry events in partnership with Content and Events.
Bring field and customer insights to Product, Product Marketing, and leadership to help shape priorities.
Collaborate on enablement and education materials that build broader organizational understanding of the retail industry.
Build a roadmap of scalable assets for broad and targeted audiences, including segment points of view, go-to-market plays, pitch narratives, and demo stories.
Support selected strategic pursuits and executive business reviews, and use lessons learned to improve plays and content.
Shape retail messaging for major industry events and the holiday season with Events, Demand Generation, and Content teams.
Partner with Customer Success, Sales, and Customer Marketing to develop and publish retail customer evidence, including case studies, quotes, speakers, and references.
Co-build joint retail plays with Partner PMMs and Partnerships across technology and services partners, and help incorporate partners into the Retail roadmap.
In the first 90 days, learn about retail customers, sellers, and partners and lead retail messaging and partner storylines for Shoptalk.

Benefits

Competitive compensation that may include equity.
Retirement and Employee Stock Purchase Plans.
Flexible paid time off.
Medical, dental, vision, life, and disability benefit plans.
Fertility benefits and equal paid parental leave.
Professional development through formal career pathing, learning platforms, and a yearly learning stipend.
Curated in-office employee experience designed to foster community, team connections, and innovation.
Opportunities to give back through an annual company-wide Volunteer Week and donation matching.
Employee Resource Groups.
Collaborative, transparent, and fun culture recognized as a Great Place to Work.