Hospice Liaison-Arlington, TX

Custom Care Hospice•Dallas, TX

About The Position

The Hospice Liaison interfaces with hospitals, skilled nursing homes, board and care homes, outpatient discharge planning services, and physician offices. The position serves as a community resource and public relations representative, helping facilitate safe, quality healthcare in the community. The liaison generates appropriate patient referrals and admissions by establishing and maintaining professional relationships with referral sources. The role covers Arlington, Mansfield, and South Fort Worth. It develops and maintains referral relationships, conducts sales and educational presentations, contributes to marketing plans and volume projections, monitors marketing resources and cost effectiveness, and documents outreach activity. The liaison also maintains knowledge of home health, palliative care, hospice markets, and community resources, while supporting the Vesper Hospice brand and customer experience.

Requirements

Bachelor's degree in marketing, business administration, or a related field.
At least three years of experience in healthcare marketing.
Ability to work independently to increase business targets, obtain contacts, and maintain community relationships.
Ability to market and deal tactfully with customers and the community.
Ability to manage a territory in an organized manner and work with limited supervision.
Good communication, negotiation, and public relations skills.
Demonstrated autonomy, organization, assertiveness, flexibility, and cooperation.

Nice To Haves

Master’s degree preferred.
Healthcare marketing experience in hospice care operations preferred.

Responsibilities

Generate business by creating new and maintaining existing relationships with physicians, medical professionals, community and senior organizations, hospitals, discharge planners, nursing home professionals, assisted living facilities, special interest groups, and other potential referral sources.
Contact, prepare, and conduct sales and educational presentations for physicians, businesses, and local community groups about home care services and benefits.
Assist the Director of Business Development with annual budget volume projections and marketing department allocations.
Monitor marketing resource allocations in accordance with budget limitations.
Conduct ongoing market assessments and develop a comprehensive marketing plan to meet budgeted volume projections.
Provide daily communication, creative solutions to problems, and a positive attitude to meet client and internal expectations.
Establish and maintain positive working relationships with current and potential referral and payer sources.
Document physician office visits, referral source visits, follow-up, phone calls, and gifts, with at least 50 documented quality interactions per week.
Ensure communications, messaging, and branding align with Vesper Hospice culture.
Build and monitor community, customer, payer, and patient perceptions of Vesper Hospice as a high-quality provider.
Participate in strategic planning, including identifying opportunities for additional or improved services to address customer needs.
Maintain working knowledge of home health, palliative care, and hospice markets, including government agencies, major payer groups, key referral sources, and competitors’ market positioning.
Maintain knowledge of marketing practices and share relevant information with organization personnel.
Maintain knowledge of community resources and help customers access resources when services are not provided by Cornerstone Healthcare, Inc.
Monitor and report the cost effectiveness of marketing efforts.
Perform other job-related tasks as requested.