Hospice Liaison-Arlington, TX

Custom Care Home Health & Hospice•Dallas, TX

1d•$68,000 - $75,000

About The Position

The Hospice Liaison interfaces with hospitals, skilled nursing homes, board and care homes, outpatient discharge planning services, and physician offices. The role serves as a community resource and public relations representative, facilitating safe, quality healthcare in the community. The liaison generates appropriate patient referrals and admissions by establishing and maintaining professional relationships with referral sources. The position covers Arlington, Mansfield, and South Fort Worth. It develops referral relationships, conducts sales and educational presentations, supports business development planning and budgeting, assesses markets, and implements marketing plans. The liaison also documents interactions, monitors community perceptions and the cost effectiveness of marketing efforts, and maintains working knowledge of healthcare markets, community resources, and marketing practices.

Requirements

Bachelor’s degree in marketing, Business Administration, or a related field.
At least three years of experience in healthcare marketing, preferably in hospice care operations.
Demonstrated ability to work independently to increase business targets, obtain contacts, and maintain community relationships.
Ability to market and deal tactfully with customers and the community.
Ability to manage a territory in an organized manner and work with limited supervision.
Good communication, negotiation, and public relations skills.
Autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.

Nice To Haves

Master’s degree preferred.
Experience in hospice care operations preferred.

Responsibilities

Generate business by creating new relationships and maintaining existing relationships with physicians, medical professionals, community and senior organizations, hospitals, special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.
Prepare and conduct sales and educational presentations for physicians, businesses, and local community groups about home care services and their benefits.
Assist the Director of Business Development with annual budget volume projections and marketing department resource allocations, and monitor resources against budgetary limitations.
Conduct ongoing market assessments and develop a comprehensive marketing plan to meet budgetary volume projections.
Provide daily communication, creative problem-solving, and a positive attitude to exceed client and internal expectations.
Establish and maintain positive working relationships with current and potential referral and payer sources.
Document physician office visits, referral source visits, follow-ups, phone calls, and gifts, with a minimum of 50 documented quality interactions per week.
Ensure communications, messaging, and branding align with Vesper Hospice culture.
Build and monitor community, customer, payer, and patient perceptions of Vesper Hospice as a high-quality service provider.
Participate in strategic planning, identifying opportunities for additional or improved services to address customer needs.
Maintain working knowledge of Home Health, Palliative Care, and Hospice markets, including government agencies, major payer groups, key referral sources, and competitors’ market positions.
Maintain knowledge of marketing practices and share relevant information with organization personnel.
Maintain knowledge of community resources and help customers access resources when Cornerstone Healthcare, Inc. does not provide the needed services.
Monitor and report the cost effectiveness of marketing efforts.
Perform other job-related tasks as requested.