Hospice Care Consultant

Heartland Hospice • Rockford, IL

4d

About The Position

The Hospice Care Consultant (HCC) is a strategic sales representative and brand ambassador who promotes hospice services and develops strong relationships with healthcare referral partners. The role educates healthcare professionals about the organization’s services, identifies referral opportunities, and supports appropriate, timely referrals. The consultant plans marketing initiatives, represents the organization at community and professional events, and serves as a resource and advocate for patients and families by helping them understand hospice options and the benefits of early referrals. The position requires sensitivity to the needs of terminally ill patients and their families, as well as independent work and collaboration with clinical and operational teams.

Heartland Hospice, part of Gentiva, provides compassionate hospice care where patients call home. The organization is a national provider of hospice, palliative care, home health care, and advanced illness management, with nearly 600 locations across 38 states.

Requirements

• Bachelor's degree in business, marketing, communications, or equivalent experience.
• At least 2 years of experience in healthcare sales, business development, or referral marketing.
• Strong existing relationships with physicians, hospitals, skilled nursing facilities, or home health professionals.
• Excellent communication, presentation, and time-management skills.
• Proficiency in Microsoft Office Suite and CRM platforms.
• Sensitivity to the needs of terminally ill patients and their families.
• Proven track record of meeting or exceeding admissions and census targets.

Nice To Haves

• Prior experience in hospice, palliative care, or home health.

Responsibilities

• Educate healthcare professionals about hospice services to support appropriate referrals at the right time.
• Identify new referral opportunities by calling on hospitals, home health agencies, skilled nursing facilities, assisted living communities, clinics, and physician offices.
• Discuss patient needs with healthcare professionals and explain how hospice care can support quality of life.
• Plan and execute strategic marketing initiatives to increase awareness and referral growth.
• Represent the organization at community events, professional associations, and educational in-services.
• Serve as a resource and advocate for patients and families, explaining hospice options and the benefits of early referrals.
• Work independently and collaboratively with clinical and operational teams.
• Meet or exceed admissions and census targets.

Benefits

• Competitive pay.
• 401(k) with company match.
• Career advancement opportunities.
• National and local recognition programs.
• Teammate Assistance Fund.
• Medical, dental, and vision insurance for full-time associates.
• Mileage reimbursement or fleet vehicle program for full-time associates.
• Generous paid time off and 7 paid holidays for full-time associates.
• Wellness programs, including telemedicine, diabetes management, and joint and spine concierge care, for full-time associates.
• Education support and tuition assistance, including ASN to BSN and BSN to MSN programs, for full-time associates.
• Free continuing education units (CEUs) for full-time associates.
• Company-paid life and long-term disability insurance for full-time associates.
• Voluntary benefits, including pet, critical illness, accident, and long-term care coverage.

What This Job Offers

• Job Type: Full-time