Honda Sales Manager

Hersons Honda•Rockville, MD

About The Position

Herson’s Honda is seeking an experienced automotive professional to lead its sales teams, develop employees, and drive strong results while maintaining an excellent customer experience. The role is suited to a proven leader who thrives in a fast-paced dealership environment and enjoys coaching a team to succeed. Herson’s has served the Washington, D.C. metropolitan area for decades and is looking for experienced leaders interested in growing with the organization. Compensation is performance-based, with an annual earning potential of $120,000–$180,000+, varying by experience and results.

Requirements

  • Previous automotive sales management experience is strongly preferred.
  • Proven record of success in automotive sales.
  • Strong leadership, coaching, and team-building skills.
  • Ability to desk and structure automotive deals.
  • Strong understanding of dealership sales processes, CRM systems, and lead management.
  • Excellent communication and customer service skills.
  • Competitive, organized, and results-driven.
  • Ability to work effectively in a fast-paced environment.
  • Strong problem-solving and decision-making skills.
  • Professional attitude and appearance.
  • Valid driver’s license and acceptable driving record.

Responsibilities

  • Lead, motivate, and develop the sales team to achieve monthly sales and gross profit objectives.
  • Desk deals and assist Sales Consultants throughout the sales process.
  • Coach team members on sales techniques, follow-up, customer service, and closing.
  • Monitor dealership leads, appointments, showroom traffic, and sales performance.
  • Ensure customers receive a professional and consistent experience throughout the sales process.
  • Work closely with the General Manager, Finance Department, BDC, and other dealership departments.
  • Assist with inventory management, vehicle merchandising, pricing, and aging.
  • Review sales performance and hold team members accountable to individual and dealership goals.
  • Help recruit, train, and retain high-performing Sales Consultants.
  • Ensure dealership policies, manufacturer standards, and processes are followed.

Benefits

  • Medical, dental, and HSA options.
  • 401(k) with company match.
  • Paid training and career development.
  • Advancement opportunities.
  • Work-life balance.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service