Home Health: Sales Rep

Lifecare Home Health Family•Sugar Land, TX

About The Position

The Home Health Sales Rep develops business partnerships to generate home health referral growth through effective sales contacts, calls, and presentations. The role represents the agency to physicians, facilities, discharge planners, and community agencies, and is responsible for developing the assigned territory and growing referrals. The representative plans and evaluates territory strategies, builds relationships with referral sources and internal teams, and communicates information about agency services and programs. The role also meets with patients and families to discuss home care services and their needs, maintains customer and competitor information, tracks sales activity, and reports on referral sources and marketplace changes. As requested, the representative participates in marketing and educational activities for the healthcare community.

Requirements

Bachelor’s degree in marketing or a related field, or equivalent professional experience.
At least two years of experience in home care sales or a related industry, with a proven record of achieving incremental growth in direct sales.
Proficiency with Microsoft programs for communications, presentations, database tracking and reporting, and spreadsheets.
Excellent oral communication skills.
Self-directed and able to work with little supervision.
Reliable transportation and auto liability insurance.

Nice To Haves

Proficiency using a CRM solution.

Responsibilities

Develop the assigned territory and grow referrals from facilities, physicians, home care providers, and community agencies.
Develop, implement, and evaluate quarterly and annual territory plans to achieve growth goals and carry out agreed-upon strategies.
Build business relationships with targeted referral sources through effective sales calls and presentations.
Maintain professional and clinical knowledge of provider services and act as a liaison to share information about new products, programs, and service delivery.
Meet with patients and families to discuss home care services, individual needs, and concerns, and manage expectations as needed.
Build relationships with the intake department and patient care resources staff to support effective communication with referral sources and internal stakeholders.
Maintain customer and competitor profiles, log daily call activity, and document follow-up plans with referral sources.
Represent the agency with physicians, facility nurses, social workers, discharge planners, and community agencies, and coordinate with community agencies to deliver appropriate services for potential patients.
Participate, as requested by the Director of Business Development, in marketing and educational activities such as physician calls, lunch-and-learns, health fairs, a speaker’s bureau, and CEU programs.
Prepare monthly referral-source tracking reports and inform the agency of marketplace changes affecting providers and competitors.
Work cooperatively with colleagues, give and accept constructive feedback, and contribute to teamwork.
Use current Agency and department-specific software to complete assignments.