Home Health Sales Rep

Lifecare Home Health Family•West Palm Beach, FL

About The Position

The Home Health Sales Rep develops business partnerships and grows home health referrals through effective sales contacts, calls, and presentations. The role represents the agency to physicians, facilities, discharge planners, and community agencies and is responsible for development and referral growth across an assigned territory. The representative builds and maintains relationships with referral sources and agency colleagues, discusses home care services with patients and families, and coordinates information about programs and service delivery. The role also monitors marketplace activity, documents sales and follow-up efforts, prepares referral-source reports, and may participate in marketing and educational events for the healthcare community.

Requirements

Bachelor’s degree in marketing or a related field, or equivalent professional experience.
At least two years of experience in home care sales or a related industry, with a proven record of achieving incremental growth in direct sales.
Proficiency in Microsoft programs for communications, presentations, database tracking and reporting, and spreadsheets.
Excellent oral communication skills.
Self-directed and able to work with little supervision.
Reliable transportation and auto liability insurance.

Nice To Haves

Proficiency using a CRM solution.

Responsibilities

Develop the assigned territory and grow referrals from facilities, physicians, home care providers, and community agencies.
Develop, implement, and evaluate quarterly and annual territory plans to achieve growth goals and carry out agreed-upon strategies.
Build business relationships with providers through effective sales calls and presentations to targeted referral sources.
Maintain professional and clinical knowledge of provider services and act as a liaison between referral partners and agencies regarding new products, programs, and service delivery.
Meet with patients and families to discuss home care services, individual needs, and concerns, and manage expectations as needed.
Build relationships with intake and patient care resources staff to support effective communication with referral sources and internal stakeholders.
Maintain customer and competitor profiles, log daily call activity, and document follow-up plans for referral sources.
Serve as agency liaison with physicians, facility nurses, social workers, discharge planners, and community agencies; collaborate with community agencies to deliver appropriate services to potential patients.
As requested by the Director of Business Development, participate in marketing efforts such as physician calls, lunch-and-learns, health fairs, a speaker’s bureau, and CEU programs for healthcare providers.
Prepare monthly referral-source tracking reports and inform the agency of marketplace changes affecting providers and competitors.
Work collaboratively with colleagues, cooperate with others, and give and accept constructive feedback.
Use current agency and department-specific software to complete assignments.