Home Care Sales Specialist

Care Advantage Corporate•Columbia, SC

2d•Onsite

About The Position

Attentive Angels Home Care is seeking a relationship-driven Home Care Sales Specialist / Community Liaison to expand the organization’s presence throughout the Midland South Carolina area and surrounding markets. The role represents a non-medical home care agency serving seniors, individuals with cognitive disabilities, and people recovering from surgery. The specialist works with a collaborative sales team and partners with operations and care teams to help clients move smoothly from referral to service delivery. This is a full-time, field-based position covering Lexington, West Columbia, Orangeburg, Aiken, and surrounding markets. The specialist develops referral partnerships, generates business, and promotes the agency’s services and commitment to client care. The position requires independent territory management and travel throughout the assigned area.

Requirements

Proven experience in healthcare sales, business development, or community relations.
Demonstrated success generating referrals and growing service lines.
Experience working with hospitals, discharge planners, social workers, case managers, and post-acute care providers.
Strong networking and relationship-building skills.
Excellent communication, presentation, and consultative selling abilities.
Ability to work independently and effectively manage a field-based territory.
Strong organizational, planning, and time-management skills.
Valid driver's license and willingness to travel throughout the assigned territory.

Nice To Haves

Previous home care sales experience; successful experience selling home care services, building referral networks, and increasing client census is strongly preferred.
Experience in home health sales, hospice sales, healthcare business development, community relations, long-term care marketing, assisted living census development, or skilled nursing facility marketing and outreach.

Responsibilities

Develop and maintain referral relationships with hospitals, skilled nursing facilities, assisted living communities, rehabilitation centers, continuing care retirement communities, social workers, case managers, discharge planners, and healthcare administrators.
Generate referrals and drive market growth through strategic sales activity.
Conduct regular in-person meetings, facility visits, presentations, and educational sessions.
Create and execute territory growth plans to maximize opportunities and market penetration.
Promote the agency’s service offerings, differentiators, and commitment to exceptional client care.
Collaborate with operations and care teams to support a seamless transition from referral to service delivery.
Monitor competitive activity and identify opportunities to increase market share.
Maintain accurate documentation of sales activities and referral development efforts.