Home Care Liaison - Account Executive

Extended Family Home Care•Dover, NH

4d•$85,000 - $100,000

About The Position

As the Account Executive, you will lead business development and account management efforts in an assigned territory. The role drives revenue growth by acquiring new business, increasing market share, and fostering client relationships across healthcare sectors, including hospitals, physicians, post-acute agencies, assisted living facilities, rehabilitation facilities, and community-based partners. Success requires a proactive approach to sales, strong interpersonal skills, and the ability to navigate complex healthcare landscapes while delivering results. The position involves managing the sales process from prospecting through strategic account management, developing quarterly business plans, achieving admission and revenue targets, maintaining sales activity in CRM software, and coordinating with Intake and Case Management teams to support client admissions. The Account Executive also represents the company as a resource for non-medical home care services, monitors market and competitor activity, and contributes to sales and marketing initiatives. The role is field- and territory-based, with occasional office attendance for scheduled and required meetings and collaboration with territory-specific Care Centers. The annual hiring range is $85,000–$100,000, with final compensation depending on relevant experience, skills, certifications, and location.

Requirements

2–3 years of demonstrated success in Sales and Marketing or a private-pay healthcare role.
A bachelor’s degree or equivalent experience.
Experience working with a CRM system.
Strong verbal and written communication skills.
Ability to collaborate effectively with internal and external stakeholders.
Valid driver’s license and reliable transportation.
Ability to remain stationary for long periods at a desk or computer.
Ability to occasionally stand, sit, walk, use hands to finger, handle, or feel objects, tools, or controls, reach with hands and arms, climb stairs, hear, and talk.

Nice To Haves

Preferred experience in Home Health, Home Care, or Hospice.
A self-starter with a strong work ethic and a desire to succeed.
A sense of urgency in converting leads and solving complex problems.

Responsibilities

Conduct all aspects of the sales process, from prospecting to strategic account management, including assessing client needs, delivering service presentations, conducting client and family consultations, and following up promptly.
Create quarterly business plans aligned with growth objectives.
Meet or exceed admission targets set by Senior Leadership by achieving new revenue objectives in the assigned territory.
Understand prospective clients’ needs, communicate the benefits of non-medical home care services, and address objections empathetically.
Maintain sales activities using CRM software.
Collaborate daily with Intake and Case Management teams to streamline care coordination and client admissions.
Follow established sales and marketing strategies and use constructive feedback for continuous improvement.
Work with sales and marketing management on customer creation and relationship-building initiatives.
Monitor competitor activities and market trends to inform strategic decisions.
Represent the company professionally as a knowledgeable resource for Home Care services.
Perform other duties as assigned.