Head of Social

Substack•New York, NY

9d•$180,000 - $240,000

About The Position

Substack is seeking a Head of Social to own the company's presence on external social channels and make social a driver of consumer discovery, creator growth, and cultural credibility. This leadership role sits on the Brand & Communications team and reports directly to the Head of Brand & Communications. The Head of Social will define Substack's social vision and platform-by-platform strategy in support of creator growth, reader acquisition, and brand perception. They will hire and develop a small multidisciplinary team spanning social strategy, creative, and community, while remaining closely involved in daily work. The role partners with editorial, partnerships, product, and growth teams to amplify appropriate moments, promote creator stories, and position Substack as the home for great culture. The position offers a competitive compensation package including salary, equity, and exceptional benefits. The stated salary range is $180,000–$240,000, with final offers based on experience and expertise.

Requirements

At least 8 years of experience in social media.
At least 3 years of experience leading teams.
A track record of building a recognizable voice and growing an audience on social platforms.
Strong editorial instincts, including the ability to recognize shareable posts and give clear feedback on drafts.
Deep familiarity with current social platforms, including short-form video and text-first feeds, and sound judgment about which stories can cut through.
Ability to set clear goals, test, report honestly on results, use data to inform strategy, and adjust when approaches are not working.
Exceptional writing and communication skills, with a strong sense of brand voice and tone.
Genuine interest in independent media and the culture around it.

Nice To Haves

Experience at a media, publishing, creator-economy, or consumer technology company.
Being a Substack creator.

Responsibilities

Hire, manage, and develop a multidisciplinary social team, setting a high bar for craft and judgment.
Translate Substack's brand positioning into a consistent point of view across daily social posts and build larger social moments as part of major brand campaigns.
Develop a rapid-response strategy, systems, and perspective so the team can respond quickly to stories relevant to the brand.
Partner with Partnerships and Editorial to spotlight Substack writers, podcasters, and video creators.
Work with Product and Growth to turn launches and features into stories suited to relevant social platforms.
Define metrics connecting social activity to business outcomes and report on them to leadership.
Use data, testing, and audience insight to guide strategy and determine what to do more of or stop.