Head of Social & Programmatic

LendingTree•Charlotte, NC

20h•$200,000 - $240,000•Hybrid

About The Position

LendingTree is creating a leadership role to oversee paid social and programmatic performance marketing across its Lending and Insurance businesses. The role will set a unified channel strategy for businesses with distinct funnels, margins, and competitive landscapes; improve existing lower-funnel campaigns; expand into additional customer platforms; and develop a mid- and upper-funnel presence. The position owns a substantial paid media budget and is directly accountable for revenue, profit (VMD), and margin by segment. The Head of Social & Programmatic will lead and grow a multidisciplinary team of approximately 10 or more FTE across media trafficking and creative production. The role will work with the Measurement team to improve attribution and conversion visibility, manage platform-related risk, and support trusted investment decisions. It will also represent the program to senior leadership and make a clear, defensible case for continued investment. The role is based in Charlotte, North Carolina; Seattle, Washington; or Denver, Colorado, with in-office attendance three days per week. Consistent travel to Charlotte and Seattle is required. Candidates must be legally authorized to work in the United States; employment visa sponsorship is not available.

Requirements

At least 8 years of experience in performance or growth marketing.
At least 3 years directly managing paid social and/or programmatic teams and budgets of $50 million or more.
Experience hiring, developing, and managing a multidisciplinary team across media, creative, and analytics, and scaling a team.
Deep, hands-on expertise with Meta and at least one of YouTube, TikTok, or Reddit.
Experience building and defending a multiyear investment case to senior leadership, with fluency in media metrics and P&L terms including revenue, margin, and CAC/LTV.
Working knowledge of attribution and measurement tradeoffs, including last-click versus incrementality and platform-reported versus server-side conversions.
Direct experience with programmatic/DSP buying in addition to social platforms.
Ability to direct creative and content strategy and distinguish performance advertising from brand platforms.
Legally authorized to work in the United States without current or future employer visa sponsorship.
Ability to attend the office three days per week in Charlotte, Seattle, or Denver, and travel consistently to Charlotte and Seattle.

Nice To Haves

Experience in lead generation, marketplaces, fintech, insurance, or another highly regulated or high-CAC vertical.
Experience competing against a mix of brand-led and performance-led competitors in the same category.
Experience establishing or scaling an influencer or creator program from scratch.

Responsibilities

Set and execute a coherent paid social and programmatic strategy across the Lending and Insurance businesses, accounting for their different funnels, margins, and competitive sets.
Translate competitive intelligence into differentiated creative and channel strategies.
Improve and scale lower-funnel campaigns and expand marketing across platforms used by customers.
Develop and launch a high-performing mid- and upper-funnel marketing layer.
Lead, develop, and grow a multidisciplinary team spanning Meta performance trafficking, programmatic trafficking, video and creative production, and static creative.
Manage and scale the paid media budget, with direct accountability for revenue, profit (VMD), and margin by segment.
Partner with the Measurement team to address Meta post-view visibility, Floodlights and conversion passback, and cross-channel incrementality.
Monitor platform-level changes and adapt the program to shifts in the ecosystem.
Represent the social and programmatic program to senior leadership and make the case for continued investment with a clear, defensible growth story.
Travel consistently to Charlotte and Seattle.
Stand up at least one new channel at significant scale with an accompanying measurement plan during the first 6–12 months.
Identify priority hiring needs, develop the existing team, and establish a structure that supports continued growth.
Develop and test a point of view on whether mid- and upper-funnel investment increases performance beyond last-click attribution.