Head of Programmatic (Remote US)

Directive•Irvine, CA

5d•$110,000 - $125,000•Remote

About The Position

The Associate Director, Programmatic Strategy & Activation is a pivotal leadership role responsible for expanding Directive Consulting’s Programmatic service offerings and advancing the department’s strategic vision. The role develops and executes programmatic strategies, aligns initiatives with business objectives, measures campaign performance, and cultivates relationships with programmatic partners, vendors, and platforms. It also serves as an internal thought leader, sharing industry knowledge to inform strategy and decision-making. Directive Consulting is a B2B performance marketing agency focused on driving pipeline, sales-qualified leads, and growth through its Customer Generation methodology. Its services include Paid Media, SEO/Content, CRO, RevOps, and Go-To-Market Strategy. This position is remote-first and may operate fully virtually from a home office in the US.

Requirements

At least 7 years of experience in programmatic roles at publishers, advertising agencies, or ad tech companies.
At least 2 years of people-management experience, including inspiring, motivating, and coaching teams.
Experience driving programmatic growth for clients in the B2B/SaaS landscape with budgets over $50,000 per month.
Strong understanding of how programmatic and other paid and organic channels work together to surpass client KPIs.
Experience in programmatic media planning and building measurement frameworks to evaluate campaign success.
Recent, hands-on expertise building and optimizing campaigns in demand-side platforms (DSPs).
Strong cross-functional and client-facing collaboration skills, with excellent interpersonal and communication abilities.
Solid analytical ability, exceptional attention to detail, a results-oriented mindset, and the ability to balance multiple projects effectively.
Ability to operate a laptop computer, use software platforms and office productivity tools, remain stationary for extended periods, interpret written and verbal communication, maintain reliable internet access, and have a professional background.

Nice To Haves

Experience with The Trade Desk (TTD), Nexxen, and DV360 is preferred.
Account-based marketing (ABM) experience.

Responsibilities

Develop and implement comprehensive programmatic strategies to enhance the organization's digital advertising capabilities.
Collaborate with cross-functional teams to align programmatic initiatives with overall business objectives and coordinate marketing efforts.
Establish key performance indicators, analyze campaign performance, and provide insights and recommendations for ongoing optimization and client growth.
Manage relationships with programmatic partners, vendors, and platforms to foster collaboration and access to solutions.
Act as a thought leader within the organization by sharing industry knowledge and insights to inform decision-making and strategy development.
Support programmatic new-business pitches, including audits and presentations.
Provide clear points of view and programmatic subject-matter expertise to advance the department and learning and development.

Benefits

Medical, dental, and vision plans, plus disability and life insurance coverage for employees and their families.
A 100% employer-paid plan for the employee and a 50% employer contribution for dependents.
Access to certified therapists through Spring Health and a Headspace membership.
Gympass.
Unlimited paid time off, with a two-week minimum.
Paid company holidays, the employee's birthday off, and an End of Year Recharge closure from December 24 to January 1.
Paid parental leave.
Traditional and Roth 401(k) with a 3% company match.
Annual bonus based on tenure, with the total amount scaling over time.
Annual anniversary trip with peers and executive leadership.