Head of Social

Vitamin Shoppe • Secaucus, NJ

1d

About The Position

The Head of Social will lead The Vitamin Shoppe’s social media strategy, shaping how the brand participates in culture, engages consumers and drives business impact. The role is responsible for building a distinctive, culturally relevant, social-first presence that strengthens brand affinity, develops meaningful communities and supports customer acquisition and growth.

Working across brand strategy, creativity, culture and commerce, this leader will set the vision for the brand’s social presence, develop innovative content strategies and identify opportunities to participate in and shape relevant wellness conversations. The role partners closely with the Influencer, Community & Experiential team and collaborates with Brand Marketing, Creative, Digital/E-Commerce, CRM, Merchandising and Performance Marketing to integrate social into broader marketing initiatives and balance compelling storytelling with measurable commercial outcomes.

The Head of Social also leads and develops the social media team, manages budgets and agency relationships, and establishes measurement frameworks to evaluate social performance and business impact.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media or a related field, or equivalent experience.
• At least 6 years of progressive experience in social media, brand marketing or digital marketing, including significant responsibility for social strategy.
• At least 3 years of experience leading and developing high-performing teams.
• Proven success developing innovative social campaigns that strengthen brands, engage consumers and deliver measurable results.
• Deep understanding of social platforms, internet culture, emerging trends, audience behaviors and content best practices.
• Strong creative instincts and ability to translate brand and business objectives into compelling social-first strategies.
• Experience with social analytics, social listening and community engagement.
• Strong understanding of organic and paid social, customer acquisition, social commerce and digital marketing performance.
• Excellent analytical, communication and cross-functional leadership skills, including the ability to influence senior stakeholders.
• Experience managing agencies, external partners and budgets.

Nice To Haves

• Familiarity with influencer marketing and creator partnerships.
• Experience in retail, consumer products or health and wellness.

Responsibilities

• Develop and own the company’s social media strategy across Instagram, TikTok, Facebook, YouTube, Reddit, LinkedIn and emerging platforms.
• Set channel-specific strategies aligned with brand positioning, consumer insights, marketing priorities and business objectives.
• Define the brand’s voice and presence in social and wellness culture, and identify opportunities to lead relevant conversations.
• Advise on emerging platforms, cultural trends, audience behaviors and opportunities to strengthen brand relevance.
• Lead innovative, social-first content strategies and campaigns that build brand affinity, engagement and business growth.
• Oversee content calendars, creative development and execution, ensuring content fits each platform’s audience and behaviors.
• Partner with Brand Marketing and Creative to develop distinctive storytelling and content.
• Introduce creative formats, platforms and approaches while balancing planned campaigns with timely cultural moments and emerging trends.
• Establish content production workflows that support creative excellence, consistency and speed.
• Develop strategies to grow and engage social communities and foster consumer relationships, advocacy and loyalty.
• Partner with the Influencer, Community & Experiential team to align influencer and creator programs with social strategy, amplify creator content on owned channels and drive measurable results.
• Use social listening and consumer insights to identify trends, audience interests and engagement opportunities.
• Oversee community management, including brand-aligned interactions, reputational risk monitoring and escalation protocols.
• Manage external agencies and production partners to ensure quality execution and alignment with brand objectives.
• Integrate social into campaigns, product launches and business initiatives in partnership with Brand Marketing, Creative, Digital/E-Commerce, CRM and Merchandising.
• Collaborate with Performance Marketing to align organic and paid social strategies, creative effectiveness and optimization opportunities.
• Identify social commerce and emerging platform opportunities, in partnership with the Influencer, Community & Experiential team, to drive product discovery, customer acquisition and conversion.
• Translate social and consumer insights into recommendations for broader marketing strategies and growth opportunities.
• Establish KPIs and measurement frameworks for brand reach, audience growth, engagement, sentiment, traffic, conversion and revenue attributable to social.
• Analyze performance and consumer insights to optimize social strategy, creative effectiveness and return on investment.
• Communicate performance, learnings and strategic recommendations to Marketing leadership.
• Lead, coach and develop a high-performing social media team, fostering creativity, collaboration, agility and accountability.
• Manage social media budgets, agency relationships and operational processes to maximize effectiveness and business impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior