Head of Social

Mel Robbins Media Group • Boston, MA

5d • Hybrid

About The Position

Mel Robbins Media Group is seeking a Head of Social to lead the evolution of Mel Robbins’ social media presence across platforms. Social is a major way that audiences discover and connect with Mel’s work, which reaches more than 40 million followers worldwide. The role combines creative direction, platform expertise, and operational leadership to build a distinctive, relevant, and continually evolving social presence.

The Head of Social will lead the teams responsible for social content and operations and partner closely with the Community team to connect social strategy with conversations, insights, and relationships across the audience. The role works across Instagram, TikTok, YouTube, Facebook, LinkedIn, and emerging platforms, while collaborating with Production, Content, Marketing, and Brand Partnerships.

Requirements

• 8+ years of experience in social media, digital content, or audience development, including experience leading teams.
• Proven experience developing social strategy for a major creator, personality, media company, publisher, or consumer brand.
• Deep understanding of major social platforms, algorithms, audience behavior, and emerging trends.
• Demonstrated success growing and engaging large audiences through creative and platform strategy.
• Strong creative instincts paired with an analytical, data-informed approach.
• Experience building social workflows, systems, and high-performing teams.
• Strong communication skills and ability to thrive in a fast-moving, founder-led environment.
• Solutions-driven, collaborative, curious, and able to move quickly without ego.

Responsibilities

• Define and lead social strategy across Instagram, TikTok, YouTube, Facebook, LinkedIn, and emerging platforms.
• Guide social creators in transforming podcast episodes, brand initiatives, and cultural moments into compelling social content.
• Identify emerging trends, formats, and audience behaviors that offer opportunities for growth and experimentation.
• Oversee the planning, creation, packaging, approval, and publishing of social content across platforms.
• Build clear workflows, ownership, and operating rhythms across the social organization.
• Partner with Production and Content to plan social assets earlier in the creative and production process.
• Use analytics to inform content strategy, creative decisions, platform priorities, and experimentation.
• Share audience insights and performance trends with leadership and cross-functional teams.
• Continuously test and optimize formats, packaging, cadence, and distribution strategies.
• Establish clear roles, expectations, and accountability across the social team.
• Partner with Community, Content, Production, Marketing, and Brand Partnerships to integrate social strategy across the organization.
• Work with the Community team to ensure audience feedback and insights inform social strategy and content decisions.
• Build a team culture that balances creativity, experimentation, collaboration, and strong execution.

Benefits

• Mission-driven work intended to inspire millions and create impact, spark change, and uplift people around the world.
• Collaborative, creative, and low-ego hybrid culture, with remote or in-person work.
• Regular feedback, bold goals, and opportunities to learn by doing.
• Virtual brainstorms, surprise challenges, and offsite meetups.
• Access to a 401(k) retirement savings plan.
• Comprehensive health, dental, and vision insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed