Global Head of Social Media, MD

State Street•Boston, MA

16h•$170,000 - $267,500

About The Position

State Street is seeking a recognized social media expert to lead the enterprise’s paid and owned social media strategy, operations, and execution globally. The role combines creative judgment, strategic thinking, storytelling, analytics, and entrepreneurial leadership to build audiences and measurable engagement. The leader will apply deep understanding of social platforms, content performance, and audience communities to the distinct needs of State Street’s institutional and retail clients, working responsibly within a regulated financial-services environment and in close partnership with Compliance. Reporting to State Street’s global head of brand and advertising, the role leads a global team of 8–12 and makes social media a strategic capability that strengthens the brand, amplifies the firm’s capabilities and experts, and contributes to business outcomes. The position is also a senior marketing leader, helping transform the organization into a high-performing, data-led strategic partner and growth driver. The role owns enterprise social strategy, global operating standards, business-aligned teams, financial influencer programs, measurement and technology strategy, governance, reputation monitoring, and crisis response. It partners across Marketing, the businesses, and control functions to enable effective, consistent execution while balancing innovation with regulatory obligations.

Requirements

12 or more years of experience in social media, including strategic leadership and storytelling, with the ability to articulate a vision and maintain high content standards.
Significant experience in financial services or another highly regulated industry, with fluency in its regulatory and control environment.
Demonstrated success owning paid and owned social media strategy and direct accountability for global operations and execution.
Demonstrated success building and leading business-aligned or channel teams, ideally serving both B2B/institutional and retail audiences.
A track record of building or transforming a social media function, rather than solely managing an existing one.
Strong command of social analytics, measurement frameworks, and social listening, with the ability to translate data into a clear assessment of impact.
Experience guiding data and marketing technology strategy to improve channel efficiency and performance.
Experience developing and managing financial influencer or external voice programs, including vetting, disclosure, and compliance frameworks.
Experience activating senior executives and subject matter experts as credible voices on social media.
A collaborative leadership record that demonstrates trust-building across marketing, business, and compliance or control stakeholders.
Experience building governance frameworks and operating models that balance speed with risk management.
Familiarity with emerging AI-enabled social and content capabilities.

Responsibilities

Define and lead a business-aligned enterprise social media vision and champion social media as a core strategic capability.
Own paid and owned social channel strategy end to end, including creative innovation and audience development across current and emerging platforms.
Partner with Brand, Communications, Content, and Digital teams to amplify and shape the firm’s broader narrative.
Build executive and employee advocacy programs that give experts an authentic, credible voice.
Take global accountability for social media operations and execution across paid and owned channels, maintaining consistent standards, quality, and delivery pace.
Establish scalable global processes that support efficient execution by regional and business-aligned teams while maintaining enterprise consistency.
Ensure each business maintains a social presence suited to how its clients use the channel.
Develop dedicated social media teams aligned to core businesses and build a center of excellence with shared standards, tools, and best practices.
Coach and develop team members, fostering a culture that balances creative ambition with sound judgment and risk awareness.
Develop and manage State Street’s financial influencer community, including frameworks for identifying, vetting, and partnering with credible external voices.
Establish standards for influencer disclosure, compliance, and brand fit consistent with regulatory requirements.
Own enterprise measurement strategy for paid and owned social, including KPIs, dashboards, and reporting that connect investment to awareness, engagement, and commercial outcomes.
Guide data and marketing technology strategy for the channel and optimize platforms, tools, and infrastructure for efficiency and impact.
Promote best practices across Marketing and use audience insight and social listening to refine strategy and demonstrate business impact.
Establish and maintain enterprise social media policies, governance, and controls that enable innovation while meeting regulatory obligations.
Partner with Legal, Risk, and Compliance to build efficient workflows with controls embedded by design.
Lead enterprise social listening, reputation monitoring, and crisis response protocols.
Contribute as a senior marketing leader to the organization’s transformation into a high-performing, data-led strategic partner and growth driver.
Build trusted cross-functional relationships and ensure social media is incorporated early in marketing and business planning.
Manage agency, technology, and vendor relationships to maximize impact and efficiency.

Benefits

Retirement savings plan (401K) with company match.
Insurance coverage including basic life, medical, dental, vision, long-term disability, and optional additional coverages.
Paid time off, including vacation, sick leave, short-term disability, and family-care responsibilities.
Access to an Employee Assistance Program.
Incentive compensation, including eligibility for annual performance-based awards, with certain sales roles subject to sales incentive plans.
Eligibility for certain tax-advantaged savings plans.
Inclusive development opportunities.
Flexible work-life support.
Paid volunteer days.
Employee networks.