Global Social Media Manager

Abbott • Alameda, CA

1d • $114,000 - $228,000

About The Position

The Global Social Media Manager is Lingo’s lead for owned social channels, responsible for shaping social strategy, driving content development, and building an engaged community of users and advocates. This strategic and hands-on role defines how Lingo appears across social platforms and handles day-to-day execution, from developing quarterly content strategies to responding to comments, reviewing creative, and publishing posts tied to cultural moments.

The manager develops and executes social media strategy across platforms including Instagram, Facebook, LinkedIn, YouTube Shorts, and emerging channels. They define content pillars, channel approaches, tone of voice, and social-first storytelling opportunities; establish KPIs; assess performance; and turn insights into recommendations. They also monitor trends, platform changes, and cultural conversations to identify opportunities for growth and engagement.

The role owns Lingo’s editorial calendar from planning and briefing through publishing and optimization. It partners with internal creative teams, agencies, and creators to develop platform-native content across video, static, story, and live formats. The manager writes and reviews social copy, manages community engagement across comments, DMs, mentions, and conversations, and develops programs that encourage participation, advocacy, user-generated content, and long-term community growth.

The manager collaborates with Influencers & Creators, Brand Partnerships, Creative, and Communications to ensure a connected and consistent brand presence. They share community insights, audience feedback, and emerging themes with stakeholders, and partner with Legal, Regulatory, and Medical Affairs to ensure content complies with Abbott policies and industry requirements. The role is based in Alameda, California, and includes travel 15% of the time.

Requirements

• 4–6 years of social media and community management experience for a consumer-facing brand.
• Experience developing social strategies and executing content across multiple platforms.
• Exceptional writing and communication skills, with the ability to adapt tone and messaging for different audiences and channels.
• Experience with social media management, listening, and analytics tools.
• Strong analytical skills and ability to translate performance data into actionable insights.

Nice To Haves

• Experience in health technology, wellness, consumer devices, or other regulated industries.
• Familiarity with influencer, creator, or partnership programs.
• Experience growing and engaging online communities.
• Experience supporting organic and paid social initiatives.
• Familiarity with CGM, metabolic health, wearable technology, or adjacent categories.

Responsibilities

• Develop and execute Lingo’s social media strategy across key platforms and emerging channels.
• Define content pillars, channel approaches, tone of voice, and social-first storytelling opportunities.
• Establish KPIs, assess performance regularly, and turn insights into actionable recommendations.
• Monitor trends, platform changes, and cultural conversations to identify opportunities for growth and engagement.
• Own the editorial calendar from planning and briefing through publishing and optimization.
• Partner with internal creative teams, agencies, and creators to develop platform-native content across video, static, story, and live formats.
• Write and review social copy that reflects Lingo’s brand voice and complies with legal and regulatory requirements.
• Manage community engagement across comments, DMs, mentions, and conversations as the voice of Lingo in social channels.
• Develop programs that encourage participation, advocacy, user-generated content, and long-term community growth.
• Collaborate with Influencers & Creators and Brand Partnerships teams to integrate social into broader marketing initiatives.
• Share community insights, audience feedback, and emerging themes with cross-functional stakeholders.
• Partner with Legal, Regulatory, and Medical Affairs to ensure content aligns with Abbott policies and industry requirements.

Benefits

• Career development with an international company.
• Employees may qualify for free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Retirement savings plan with a high employer contribution.
• Tuition reimbursement.
• Freedom 2 Save student debt program.
• FreeU education benefit, an affordable and convenient path to earning a bachelor’s degree.
• Competitive salary and benefits package.
• Flexible working.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed