Global Head of Social Media, MD

State Street • Boston, MA

15h

About The Position

State Street is seeking a recognized social media expert to lead the enterprise’s paid and owned social media strategy, operations, and execution globally. The role calls for a creative, analytical, and entrepreneurial storyteller who can translate complex ideas into compelling narratives, build audiences, and drive measurable engagement. The leader will bring deep knowledge of social media platforms, content performance, audience and community development, and how institutional and retail clients engage across the firm’s businesses. Financial services experience and the ability to innovate responsibly within a regulated environment are essential.

Reporting to the Global Head of Brand and Advertising, the position is accountable for social media strategy and execution across markets and business lines, and manages a global team of 8–12. The leader will establish social media as a strategic capability that strengthens the brand, amplifies the firm’s expertise, extends its reach, and contributes to business outcomes. As a senior marketing leader, this person will also help shape the marketing organization’s transformation into a high-performing, data-led strategic partner and growth driver.

The role includes developing enterprise strategy and storytelling; ensuring consistent global operations; building business-aligned teams and a center of excellence; managing an external financial influencer community; leading measurement, data, and marketing technology strategy; establishing governance and risk controls; and partnering across Marketing, business teams, Legal, Risk, and Compliance. State Street offers a comprehensive benefits program, inclusive development opportunities, flexible work-life support, paid volunteer days, and employee networks.

Requirements

• 12 or more years of social media experience, with a track record as both a strategic leader and skilled storyteller.
• Significant experience in financial services or another highly regulated industry, with fluency in regulatory and control environments.
• Demonstrated success owning both paid and owned social media strategy, with direct accountability for global operations and execution.
• Demonstrated success building and leading business-aligned or channel teams, ideally across B2B/institutional and retail audiences.
• A track record of building or transforming a social media function, rather than solely managing an existing one.
• Strong command of social analytics, measurement frameworks, and social listening, with the ability to translate data into a clear view of impact.
• Experience guiding data and marketing technology strategy to improve channel efficiency and performance.
• Experience developing and managing financial influencer or external voice programs, including vetting, disclosure, and compliance frameworks.
• Experience activating senior executives and subject matter experts as credible social media voices.
• A collaborative leadership record that demonstrates the ability to build trust across marketing, business, and compliance or controls stakeholders.
• Experience building governance frameworks and operating models that balance speed with risk management.

Nice To Haves

• Familiarity with emerging AI-enabled social and content capabilities.

Responsibilities

• Define and lead an enterprise social media vision aligned with business priorities, and champion social media as a core strategic capability.
• Own paid and owned social channel strategy end to end, including creative innovation and audience development across existing and emerging platforms.
• Partner with Brand, Communications, Content, and Digital teams so social media amplifies and helps shape the firm’s broader narrative.
• Build executive and employee advocacy programs that enable experts to engage authentically and credibly with audiences.
• Account for global social media operations and execution across paid and owned channels, maintaining consistent standards, quality, and delivery pace across markets and business lines.
• Establish scalable global processes that enable regional and business-aligned teams to execute efficiently while maintaining enterprise consistency.
• Ensure each business maintains a social presence calibrated to its clients’ channel usage.
• Develop dedicated social media teams aligned with core businesses and build a center of excellence with shared standards, tools, and best practices.
• Coach and develop talent, fostering a culture balancing creative ambition, sound judgment, and risk awareness.
• Develop and manage State Street’s financial influencer community, including a disciplined framework for identifying, vetting, and partnering with credible external voices.
• Establish standards for influencer disclosure, compliance, and brand fit consistent with regulatory requirements.
• Own the enterprise measurement strategy for paid and owned social media, including KPIs, dashboards, and reporting tied to awareness, engagement, and commercial outcomes.
• Guide the channel’s data and marketing technology strategy, optimizing platforms, tools, and infrastructure for efficiency and impact.
• Promote marketing best practices and use audience insight and social listening to refine strategy and demonstrate business impact.
• Establish and maintain enterprise social media policies, governance, and controls that support innovation while meeting regulatory obligations.
• Partner with Legal, Risk, and Compliance to build efficient workflows with controls embedded by design.
• Lead enterprise social listening, reputation monitoring, and crisis response protocols.
• Contribute as a senior marketing leader to the organization’s transformation into a high-performing, data-led strategic partner and growth driver.
• Build trusted partnerships across Marketing, business teams, and Controls, and ensure social media is considered early in marketing and business planning.
• Manage agency, technology, and vendor relationships to maximize impact and efficiency.

Benefits

• 401(k) retirement savings plan with company match
• Basic life insurance
• Medical insurance
• Dental insurance
• Vision insurance
• Long-term disability coverage
• Optional additional insurance coverages
• Paid vacation
• Paid sick leave
• Short-term disability
• Family-care support
• Employee Assistance Program
• Eligibility for annual performance-based incentive awards, excluding certain sales roles subject to sales incentive plans
• Eligibility for certain tax-advantaged savings plans
• Inclusive development opportunities
• Flexible work-life support
• Paid volunteer days
• Employee networks

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed