Head of Social

The Vitamin Shoppe • Secaucus, NJ

1d

About The Position

The Head of Social will lead The Vitamin Shoppe's social media strategy and shape how the brand appears in culture, engages consumers, and drives business impact. The role is responsible for establishing a clear vision for the brand's social presence and developing a social-first approach that strengthens brand relevance, builds meaningful communities, and supports customer acquisition and growth.

Working at the intersection of brand strategy, creativity, culture, and commerce, this leader will oversee innovative content strategies, partner closely with the Influencer, Community & Experiential team, and identify opportunities to participate in and shape relevant wellness conversations. The Head of Social will collaborate with Brand Marketing, Creative, Digital/E-Commerce, CRM, Merchandising, and Performance Marketing to integrate social into broader marketing initiatives while balancing compelling storytelling with measurable commercial outcomes.

The role also leads and develops the social media team, manages budgets, agencies, and operational processes, and establishes measurement frameworks to assess social's impact on brand reach, audience growth, engagement, sentiment, traffic, conversion, and revenue.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience.
• 6+ years of progressive experience in social media, brand marketing, or digital marketing, including significant responsibility for social strategy.
• 3+ years of experience leading and developing high-performing teams.
• Proven success developing innovative social campaigns that strengthen brands, engage consumers, and deliver measurable results.
• Deep understanding of social platforms, internet culture, emerging trends, audience behaviors, and content best practices.
• Strong creative instincts and ability to translate brand and business objectives into compelling social-first strategies.
• Experience with social analytics, social listening, and community engagement.
• Strong understanding of organic and paid social, customer acquisition, social commerce, and digital marketing performance.
• Excellent analytical, communication, and cross-functional leadership skills, with the ability to influence senior stakeholders.
• Experience managing agencies, external partners, and budgets.

Nice To Haves

• Familiarity with influencer marketing and creator partnerships.
• Retail, consumer products, or health and wellness experience preferred.

Responsibilities

• Develop and own the company's social media strategy across Instagram, TikTok, Facebook, YouTube, Reddit, LinkedIn, and emerging platforms.
• Establish channel-specific strategies aligned with brand positioning, consumer insights, marketing priorities, and business objectives.
• Define how The Vitamin Shoppe appears in social and wellness culture, creating a distinctive brand voice and identifying opportunities to lead relevant conversations.
• Advise on emerging platforms, cultural trends, audience behaviors, and opportunities to strengthen brand relevance.
• Lead innovative social-first content strategies and campaigns that build brand affinity, inspire engagement, and support business growth.
• Oversee content calendars, creative development, and execution, ensuring content reflects each platform's audience and behaviors.
• Partner with Brand Marketing and Creative to develop compelling storytelling and differentiated content.
• Introduce new creative formats, platforms, and approaches while balancing planned campaigns with timely cultural moments and emerging trends.
• Establish efficient content production workflows that support creative excellence, consistency, and speed.
• Develop strategies to grow and engage social communities and foster authentic consumer relationships, advocacy, and loyalty.
• Partner with the Influencer, Community & Experiential team to align influencer and creator programs with social strategy, amplify creator content across owned channels, and drive measurable results.
• Use social listening and consumer insights to identify emerging trends, audience interests, and opportunities for meaningful engagement.
• Oversee community management practices, including brand-aligned interactions, reputational risk monitoring, and escalation protocols.
• Manage external agencies and production partners to ensure high-quality execution and alignment with brand objectives.
• Partner with Brand Marketing, Creative, Digital/E-Commerce, CRM, and Merchandising to integrate social into major campaigns, product launches, and business initiatives.
• Collaborate with Performance Marketing to align organic and paid social strategies, creative effectiveness, and optimization opportunities.
• Identify opportunities to use social commerce and emerging platform capabilities to drive product discovery, customer acquisition, and conversion.
• Translate social and consumer insights into recommendations for broader marketing strategies and growth opportunities.
• Establish KPIs and measurement frameworks across brand reach, audience growth, engagement, sentiment, traffic, conversion, and revenue attributable to social.
• Analyze performance and consumer insights to optimize social strategy, creative effectiveness, and return on investment.
• Communicate performance, learnings, and strategic recommendations to Marketing leadership.
• Lead, coach, and develop a high-performing social media team, fostering creativity, collaboration, agility, and accountability.
• Manage social media budgets, agency relationships, and operational processes to maximize effectiveness and business impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Director