Head of Social & Programmatic

LendingTree•Charlotte, NC

1d•$200,000 - $240,000•Hybrid

About The Position

LendingTree is hiring a leader to oversee paid social and programmatic performance marketing across its Lending and Insurance businesses. The role will set a unified channel strategy for businesses with distinct funnels, margins, and competitive environments, while improving existing lower-funnel campaigns and expanding into additional platforms and upper- and mid-funnel marketing. The position owns a significant paid media budget and is accountable for revenue, profit (VMD), and margin by segment. The Head of Social & Programmatic will lead and grow a multidisciplinary team of approximately 10+ FTE across media trafficking and creative production. The role will partner with the Measurement team to improve attribution and conversion visibility, assess cross-channel incrementality, and make investment decisions using trusted data. It will also represent the program to senior leadership and make a clear, defensible case for investment and growth. The position is based in Charlotte, North Carolina; Seattle, Washington; or Denver, Colorado, with in-office attendance three days per week. Consistent travel to Charlotte and Seattle is required. Candidates must be authorized to work in the United States; employer immigration sponsorship is not available.

Requirements

At least 8 years of experience in performance or growth marketing.
At least 3 years directly managing paid social and/or programmatic teams and budgets of $50M or more.
People-management experience hiring, developing, and managing a multidisciplinary team across media, creative, and analytics, with the ability to scale a team.
Deep hands-on expertise with Meta and at least one of YouTube, TikTok, or Reddit.
Experience building and defending a multiyear investment case to senior leadership, with fluency in media metrics and P&L terms including revenue, margin, and CAC/LTV.
Working knowledge of attribution and measurement tradeoffs, including last-click versus incrementality and platform-reported versus server-side conversions.
Direct experience with programmatic/DSP buying in addition to social platforms.
Ability to direct creative and content strategy and distinguish when to use performance advertising versus a brand platform.
Legally authorized to work in the United States; employer sponsorship is not available.
Able to attend the office three days per week in Charlotte, Seattle, or Denver and travel consistently to Charlotte and Seattle.

Nice To Haves

Experience in lead generation, marketplaces, fintech, insurance, or another highly regulated or high-CAC vertical.
Experience competing against a mix of brand-led and performance-led competitors in the same category.
Experience standing up or scaling an influencer/creator program from scratch.

Responsibilities

Set and run paid social and programmatic strategy across Lending and Insurance under a coherent channel strategy.
Translate competitive intelligence into differentiated creative and channel strategies.
Enhance and scale existing lower-funnel marketing campaigns.
Develop and execute a comprehensive social and programmatic strategy and expand onto platforms used by customers.
Develop and establish a high-performing mid-funnel and upper-funnel marketing layer.
Lead, develop, and grow a multidisciplinary team covering Meta performance trafficking, programmatic trafficking, creative/video production, and static creative.
Manage and scale a significant paid media budget, with accountability for revenue, profit (VMD), and margin by segment.
Partner with the Measurement team to address Meta post-view visibility, Floodlights/conversion passback, and cross-channel incrementality.
Monitor platform-level changes and adapt to shifts in the advertising ecosystem.
Represent the social and programmatic program to senior leadership and make the case for continued investment with a defensible growth story.
Travel consistently to Charlotte and Seattle.
In the first 6–12 months, stand up at least one new channel at significant scale with a measurement plan, identify hiring priorities and develop the team, and test whether mid- or upper-funnel investment lifts performance beyond last-click attribution.