Head of Social Marketing
About The Position
CodeRabbit is hiring its first Head of Social Marketing to own the company’s social presence and establish it as a trusted voice in conversations about the future of agentic software development. The role spans strategy, methodology, and execution across X, LinkedIn, Reddit, Instagram, and other channels, with a focus on building executive and community programs and developing a playful, rabbit-led brand personality across the company, product, and people. The position builds on CodeRabbit’s active social channels, agency support, partnerships, influencer programs, and amplification programs. The Head of Social Marketing will use a data-driven approach to identify what works, grow engagement and advocacy, and drive measurable impact on awareness, engagement, and business results. The role partners closely with PR, analyst relations, customer advocacy, DevEx and community, and product marketing.
Requirements
- Deep social marketing experience at a technical or developer-facing company.
- A real understanding of technical products, developer communities, and how to activate them.
- A track record of using data to shape content, positioning, and timing.
- Experience running executive or founder social programs.
- Experience combining organic and paid social to scale what works.
- Experience owning a brand’s full social presence.
- Comfort operating at the pace of a hyper-growth AI company.
- Passion, initiative, intelligence, and integrity.
- Comfort using AI tools and agents to scale content creation and analytics.
Nice To Haves
- Experience marketing developer tools or AI products.
- Experience managing agencies, influencer, and creator programs at scale.
- Experience building community on developer platforms.
Responsibilities
- Own strategy, methodology, and execution for CodeRabbit’s social presence across X, LinkedIn, Reddit, Instagram, and other channels.
- Manage social communications across corporate communications, product news, customer engagement, influencer programs, and executive communications.
- Get CodeRabbit into relevant conversations with architects, engineering managers, CTOs, and technical thought leaders.
- Grow community engagement and turn customer enthusiasm into advocacy.
- Own paid social and manage agency partners and amplification platforms.
- Establish goals and build analytics to measure impact on awareness, engagement, and business results.
- Partner closely with PR, analyst relations, customer advocacy, DevEx and community, and product marketing.
- Build executive and community programs and help create a playful, rabbit-led personality across the company, product, and people.
Benefits
- Competitive salary, equity, and benefits.
- Professional development opportunities.
- Ownership of the entire social presence for a fast-growing developer brand.
- A fun, creative brand with a real personality to shape.
- Room to co-design the role as the company evolves.
- Opportunity to learn from executives who have built and scaled successful businesses.
- Opportunity to learn AI from the engineers building it.
- Collaborative and innovative environment.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
