The Head of Product is responsible for executing the product vision and defining and driving product strategy. The role oversees product planning, discovery, development, improvement, distribution, and profitability for assigned product lines, including product goals, acquisition and retention programs, growth and market penetration, forecasts, product enhancements, performance, and cost management. The Head of Product works with Sales, Marketing, Information Systems, product distribution channels, Operations, Finance, and other internal and external partners to introduce products, support them with technology and marketing, and achieve product-line objectives. The position directs the development and launch of new products and processes, identifies opportunities through market trends and customer research, defines product features and workflows, develops distribution plans and cost-benefit analyses, and manages launch timelines and resources. It sets product-line direction, including product mix, extensions, target markets, pricing, positioning, sales channels, revenue and margins, and cost containment. It also oversees strategic marketing plans and product expense and advertising budgets, monitors progress toward goals, and reports findings and recommendations to senior management. The Head of Product negotiates and manages vendor contracts, facilitates communication with business partners, and builds a product culture grounded in core values, innovation, and collaboration. The role recruits, trains, coaches, and manages a team of 10 or more, and may initiate salary changes, promotions, terminations, and other employee-status changes. It operates with substantial independence and decision-making authority, represents the organization as a primary contact, and influences internal and external partners on complex, strategically important initiatives.
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Job Type
Full-time
Career Level
Manager