The Head of Product defines and drives product strategy and ensures execution of the product vision across assigned product lines. The role oversees product planning, discovery, development, launch, enhancement, distribution, profitability, and cost management, while shaping product goals and acquisition, retention, and growth programs. It also guides product mix, pricing, positioning, sales-channel strategy, marketing plans, budgets, and performance against revenue, margin, productivity, and growth targets. The position works across sales, marketing, information systems, distribution, operations, finance, and other internal and external partners to develop and deliver product initiatives. It conducts market, customer, competitive, and industry research; monitors results; recommends corrective actions; manages vendors and contracts; and reports findings to senior management. The Head of Product builds a collaborative, innovative product culture and develops a team through recruiting, training, coaching, and employee-status decisions. This is an independent, high-impact leadership role with significant latitude in setting objectives and selecting methods. It manages and supervises a team of 10 or more, represents the organization as a primary contact, and influences senior stakeholders and partners across organizational lines. The role addresses complex issues and may implement plans that affect the strategic direction of digital product lines.
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Job Type
Full-time
Career Level
Senior