Head of Product Marketing
About The Position
Novig is building a sports prediction market intended to make sports trading fairer and more accessible. As Head of Product Marketing, you will own Novig’s product narrative, positioning, and messaging, and explain prediction markets to people who are new to them. You will lead go-to-market planning and execution for product releases, from launch plans through post-launch analysis; develop and brand promotions that drive acquisition and engagement; and lead the Lifecycle Marketing team across email, push, in-app, and SMS. The role works closely with Product, Analytics, and Brand on launches and ensures Customer Experience is informed about promotions, features, and incentives before they go live. You will run experiments across messaging, promotions, and lifecycle marketing and evaluate whether results represent real lifts. The work is connected to live sports and may involve nights, weekends, and pressure. The role is based at Novig’s Union Square office in New York City.
Requirements
- At least 5 years of experience owning product marketing or lifecycle marketing at a high-growth consumer company.
- Knowledge of sports fans and experience marketing to retail traders or investors.
- Strong, concise writing that emphasizes customer benefits over jargon.
Nice To Haves
- Experience in sports betting, fantasy sports, fintech, or trading.
Responsibilities
- Own Novig’s product narrative, positioning, and messaging.
- Lead go-to-market planning and execution for every product release, including post-launch read-outs.
- Design and brand promotions that drive customer acquisition and engagement, while understanding their incentive economics.
- Lead and develop the Lifecycle Marketing team across email, push, in-app, and SMS.
- Run A/B tests across messaging, promotions, and lifecycle marketing; assess whether results are meaningful and act on findings.
- Partner with Product, Analytics, and Brand on launches.
- Ensure Customer Experience knows about each promotion, feature, and incentive before it goes live.
Benefits
- Meaningful equity for every employee, regardless of role.
- 100% of health insurance premiums covered.
- 99% of dental and vision insurance premiums covered.
- 401(k) with a 4% company match.
- HSA with a $1,080 annual company contribution.
- $50 monthly company contribution toward employee transit.
- $27 daily lunch stipend when working from the NYC office.
- $35 daily dinner stipend when working from the NYC office after 6:30 p.m.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
