Head of Product Marketing

Nooks•San Francisco, CA

About The Position

Nooks is hiring its first Head of Product Marketing to build and lead the function as the company expands from a single product to a platform of revenue agents. The role owns how Nooks positions, packages, and brings its products to market, ensuring buyers understand the platform’s value and differentiation across inbound, outbound, deal management, and expansion. The Head of Product Marketing will lead positioning and messaging, product launches, product storytelling, field enablement, and market and competitive insight. They will partner with Product leadership on roadmap, pricing, and packaging; coordinate launches with Product, Engineering, and Marketing teams; and create demos, prototypes, and visual narratives that explain Nooks’ technical differentiation to buyers, analysts, and the sales team. This leader will hire and develop product marketers aligned to product areas and establish the operating rhythms, launch processes, and quality standards needed to scale the function. The role works closely with Product, Sales, the Director of GTM Enablement, and the broader Marketing organization.

Requirements

10+ years of product marketing experience at a B2B technology company.
At least 3 years of experience leading a team.
Track record of building positioning and messaging for complex, technical products and multi-product platforms.
Technical depth in AI, data, or developer-adjacent products.
Record of showing product differentiation through demos and product stories, not only slides.
Experience leading major launches and partnering with Sales on enablement.
Exceptional written and verbal communication skills, including the ability to make complex ideas simple and compelling.
Uses data and customer insight to set priorities and measure impact.
AI-first working style and a passion for using AI to move faster and raise the bar on craft.

Nice To Haves

Experience in sales technology, revenue intelligence, or AI products.
Experience in a hypergrowth company or during a move upmarket.

Responsibilities

Define platform and solution positioning based on customer, buyer, and market insight.
Develop messaging that translates technical capabilities into clear value for sales, RevOps, and executive buyers.
Partner with Product leadership to shape the roadmap, pricing, and packaging.
Own the end-to-end launch process, from tiering and planning through execution and post-launch adoption.
Partner with Communications & Content, Growth Marketing, and Field & Executive Marketing to bring launches to market.
Make demos, prototypes, and visual product stories the standard for explaining Nooks’ differentiation.
Build flagship demos and narratives for launches, keynotes, and analyst briefings.
Own the enablement narrative, enablement content, and product enablement in partnership with the Director of GTM Enablement in Sales.
Ensure every sales representative can position, demo, and differentiate Nooks confidently.
Run win-loss, competitive intelligence, and analyst relations programs to sharpen the company’s narrative and inform strategy.
Hire and develop a team of product marketers aligned to product areas.
Establish operating rhythms, launch processes, and quality standards that allow the function to scale.