Head of Product Marketing

Polymarket•New York, NY

4d•$300,000 - $375,000

About The Position

Polymarket is seeking a Head of Product Marketing to own how its product is brought to market. The role sits at the intersection of Product, Marketing, Growth, and Communications, translating product development into clear positioning, compelling narratives, and go-to-market strategies that drive adoption and usage. The Head of Product Marketing will shape product positioning, audience priorities, feature and vertical launches, and communications for existing and prospective traders. The role brings customer insights and competitive intelligence back to Product to help inform product development, and spans areas including new market verticals, trading mechanics, mobile onboarding, rewards, and major company launches. The position also offers the opportunity to build and scale the Product Marketing function as Polymarket grows.

Requirements

8+ years of experience in product marketing, ideally at a high-growth consumer technology company.
Experience owning product marketing strategy and major B2C go-to-market launches from positioning through execution and measurement.
Exceptional ability to translate complex products or concepts into simple, compelling positioning and messaging.
Strong strategic thinking and ability to connect customer insights, product strategy, and business objectives.
Proven ability to influence Product, Growth, Brand, and Communications teams without direct authority.
Deep understanding of customer research, competitive intelligence, segmentation, positioning, and go-to-market strategy.
Excellent written and verbal communication skills, including the ability to write concise product messages and comprehensive go-to-market strategies.
Comfort operating in a fast-moving environment where priorities change quickly and launches may be driven by breaking news or live events.
Highly analytical and comfortable using data to understand product adoption, customer behavior, and marketing performance.
Strong operating skills, with the ability to move between high-level strategy and hands-on execution.

Nice To Haves

Genuine interest in news, sports, politics, or financial markets.
Experience with event-driven products or marketing tied to live sports, elections, breaking news, or other real-time events.
Experience building or managing a Product Marketing team.

Responsibilities

Own the product marketing strategy and function, including positioning, messaging, audience strategy, and go-to-market planning.
Partner with Product and Growth leadership to shape product strategy using customer insights, competitive intelligence, and market trends.
Develop positioning and messaging for Polymarket's product, features, market verticals, and key initiatives.
Own go-to-market strategy for major product launches, from audience and narrative definition through channel strategy, execution, and post-launch analysis.
Build launch frameworks and processes that help Product, Marketing, Growth, and Communications move quickly and stay aligned.
Develop a deep understanding of users, their reasons for trading, adoption drivers, and opportunities to improve conversion and retention.
Translate complex product mechanics into clear, compelling narratives for existing traders and new audiences.
Lead competitive research and market intelligence to inform positioning and product decisions.
Partner with Brand, Social, Communications, and Growth to ensure consistent, differentiated product messaging across channels.
Establish measurement frameworks and evaluate launches based on adoption, engagement, trading activity, and revenue.
Lead post-launch analysis and apply learnings to product positioning, messaging, and future go-to-market strategy.
Build and manage the Product Marketing team as the function grows.