Head of Product Marketing

Overjet • San Mateo, CA

6d • Hybrid

About The Position

Overjet is hiring a strategic, hands-on Head of Product Marketing to lead how its products are brought to market for private dental practices and Dental Support Organizations (DSOs) during a period of rapid growth. The role defines product positioning and narrative, shapes go-to-market strategy, and influences product direction through understanding of the ideal customer profile, market dynamics, and competitive landscape. It is accountable for driving adoption and revenue impact, combining strategic leadership with execution such as content development, end-to-end product launches, and go-to-market enablement.

This high-visibility role partners with Marketing, go-to-market teams, Product, and executive leadership to deliver measurable customer and business outcomes. The Head of Product Marketing develops deep customer and persona insight; owns product go-to-market strategy, messaging, and launches; enables Sales, Customer Success, and Demand Generation; creates sales- and customer-facing materials; and applies customer research, market analysis, competitive intelligence, and AI-powered workflows to inform strategy and improve results.

Requirements

• Experience as a Product Marketing leader in a high-growth B2B SaaS environment.
• Proven ability to build a best-in-class B2B product marketing program.
• Track record of leading major product launches and shaping positioning that drives business outcomes.
• Strong ability to translate technical or AI-powered products into clear, compelling narratives for diverse audiences.
• Excellent written and verbal communication skills and strong executive presence.
• Ability to thrive in fast-paced, high-agency, cross-functional environments involving Product, go-to-market teams, and CEO/Founder teams.
• Proven experience using AI as a thought partner and building AI-powered workflows.

Responsibilities

• Develop expert-level understanding of Overjet’s ideal customer profile and key personas in private practices and DSOs, and use those insights to guide Sales, Customer Success, and Product teams.
• Define and own end-to-end go-to-market strategy for Overjet’s products, including launches and campaigns that support revenue growth.
• Create differentiated product positioning and messaging grounded in customer needs, market trends, and product capabilities.
• Plan and execute product and feature launches with Product, Engineering, Sales, and Enablement, with a focus on measurable adoption and revenue outcomes.
• Use AI as a thought partner and build AI-powered workflows to accelerate research, positioning, launches, and enablement.
• Partner with Sales, Customer Success, and Demand Generation to provide go-to-market teams with the resources, context, and enablement needed to support customers and meet growth goals.
• Develop and oversee sales- and customer-facing materials, including pitch decks, one-pagers, battlecards, competitive narratives, and onboarding resources.
• Conduct and synthesize customer research, market analysis, and competitive intelligence to inform product roadmap and business decisions.
• Monitor adoption, customer feedback, and business results, and iterate on messaging, content, and go-to-market strategies to maximize growth.

Benefits

• Competitive compensation and equity.
• Hybrid workplace offering flexibility and in-person workspaces.
• 401(k) plan with matching program.
• Medical, dental, and vision coverage, with 99% of employee premiums and 75% of dependent premiums covered.
• Life and AD&D insurance.
• Eight weeks of paid parental leave.
• Optional HSA with employer contribution.
• Flexible time off and company-paid holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed