Head of Product Marketing

Fireworks • San Mateo, CA

16h • Hybrid

About The Position

The Head of Product Marketing owns Fireworks’ market positioning, category narrative, messaging foundation, product launches, competitive program, and go-to-market enablement across priority segments. The role translates a deeply technical AI infrastructure product into clear narratives for developer audiences and enterprise buyers, including AI-Native, Digital-Native, and Enterprise accounts. It partners closely with Product, Engineering, Sales, analysts, customers, and leadership, and is accountable for consistent market messaging, launch effectiveness, competitive win rates, and sales productivity.

The role is based in the San Mateo office, with an expectation of working onsite three days per week. It reports to the SVP of Marketing and inherits a small product marketing team, with responsibility for building the team further. Demand generation, developer relations and technical content, brand identity, and marketing operations are owned by other leaders.

Requirements

• 10+ years of experience in product marketing, including 5+ years in a senior or leadership role.
• Experience scaling product marketing at a developer or infrastructure company.
• Track record at a technical infrastructure company, such as one focused on databases, observability, AI/ML platforms, or developer tools.
• Ability to translate deeply technical concepts into narratives for both developers and executives.
• Bias toward shipping over polishing, with the operational instincts to run a structured launch process.
• Fluency in competitive analysis and ability to teach sales representatives to position against incumbents and challengers.
• Demonstrated experience marketing to multiple buyer profiles simultaneously, including technical practitioners and economic buyers.

Nice To Haves

• Past experience marketing to AI/ML practitioners or ML platform buyers.
• Background as a former product manager or technical practitioner.
• Experience working closely with a founder-led narrative.
• Familiarity with open-source go-to-market motions.

Responsibilities

• Own Fireworks’ positioning, category narrative, corporate narrative, ideal customer profile definition, and messaging architecture.
• Translate the messaging architecture into segment-specific narratives for AI-Native, Digital-Native, and Enterprise accounts.
• Lead end-to-end go-to-market for major product launches in partnership with Product and Engineering, including launch tiering, narrative, sales enablement, press and analyst strategy, and customer evidence.
• Own the competitive program, including battlecards, win/loss analysis, deal support for top opportunities, and feedback loops into Product.
• Own the sales enablement curriculum for new and existing representatives, tailored to how different buyer segments evaluate the category.
• Build a structured listening function across customers, prospects, analysts, and the broader market, including win/loss interviews, voice-of-customer programs, and analyst relations.
• Feed customer and market insights into messaging, product strategy, and the leadership team.
• Build and develop the product marketing team, hiring individual contributors who will report to the role.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed