Head of Product Marketing, Self-Serve Growth

Superhuman•San Francisco, CA

9h•Hybrid

About The Position

Superhuman is seeking a Head of Product Marketing, Self-Serve Growth to shape how individuals discover, adopt, and expand their use of the Superhuman suite. Reporting to the Head of Growth, Self-Serve, this role defines product marketing strategy for the self-serve growth engine and connects audience insights, positioning, and go-to-market motions across the customer journey. The goal is to help users advance from an initial use case to multi-product adoption, team collaboration, and broader organizational value. The role leads and develops a team of product marketers and builds the operating model for the function. In partnership with Growth, Product, Lifecycle Marketing, Sales, and Business Unit product marketing leaders, the Head of Product Marketing turns customer, market, and competitive intelligence into cohesive cross-product experiences and scalable growth programs. The position owns suite-level audience and use-case marketing, drives measurable adoption and growth outcomes, and helps define how the Superhuman AI productivity platform goes to market. The position uses research, analytics, and experimentation to guide strategy and investment across acquisition, activation, conversion, retention, and expansion. It also coordinates cross-business-unit campaigns and aligns product-level positioning and launches with a customer-first narrative for the Superhuman suite. The role operates in a dynamic hybrid work model that combines focus time with in-person collaboration.

Requirements

10+ years of experience in Product Marketing or Growth.
Direct people leadership experience.
Experience setting product marketing strategy within a PLG or self-serve business.
Deep expertise in audience segmentation, customer research, positioning, and go-to-market strategy, with the ability to translate insights into measurable growth.
Strong fluency in product and growth analytics, including defining success metrics, interpreting user behavior, and using data to guide strategy and investment.
Exceptional storytelling and positioning instincts, with a record of developing differentiated narratives and coaching others in that skill.
Ability to create clarity and momentum in ambiguous environments, set direction with incomplete information, and adapt as the business evolves.

Nice To Haves

Experience at a B2C SaaS or PLG company.
Track record of building or leading high-performing product marketing teams.

Responsibilities

Set product marketing strategy for self-serve growth across acquisition, activation, conversion, and expansion, using persona-led positioning to connect individual product experiences into a seamless suite journey.
Develop a deep understanding of priority audiences, their needs, and their paths to value.
Synthesize customer, market, and competitive research into recommendations for segmentation, positioning, growth strategies, and go-to-market motions.
Share recommendations with Business Unit leaders to influence and shape product roadmaps.
Own the audience and use-case roadmap for suite-level solutions marketing, with accountability for adoption and growth outcomes.
Identify, size, and prioritize multi-product solutions based on customer needs, market opportunity, and growth potential, and develop repeatable adoption plays.
Define how users discover, adopt, and purchase additional products across the Superhuman ecosystem.
Identify friction and opportunities for deeper engagement, retention, and expansion.
Establish an operating model with Business Unit PMMs, defining ownership, decision rights, and shared priorities.
Connect product-level positioning and launches to a cohesive, customer-first narrative for the Superhuman suite.
Create a measurement and experimentation framework for growth product marketing, using activation, conversion, retention, expansion, and lifetime value to form hypotheses, evaluate impact, and guide investment.
Represent Self-Serve Growth PMM with Product, Growth, Lifecycle Marketing, Sales, and PMM leadership, aligning roadmaps, go-to-market plans, and investment around shared priorities.
Create structured narratives communicating strategy, research findings, performance, and trade-offs.
Establish operating rhythms, ownership, and accountability to enable coordinated execution.
Drive persona-oriented multi-product seasonal campaigns from concept through execution and measurement, coordinating across Business Units on products and features.
Hire, lead, and develop a high-performing product marketing team; set priorities, raise standards for craft, strategic thinking, and execution, and support team members' growth.