Head of Product Marketing & Campaigns - US (all genders)

GotPhoto • New York, NY

10d • $130,000 - $150,000 • Remote

About The Position

GotPhoto is hiring a Head of Product Marketing & Campaigns to connect product innovation with market execution and lead a team of four at a fast-moving B2B SaaS company. The role is remote from the US or Canada in Eastern or Central Time and reports directly to the Marketing Director.

The position will develop product marketing into a strategic engine by defining value propositions, go-to-market playbooks, and customer positioning. It will audit and improve go-to-market processes and coordinate product launches across Product, Revenue, and Support. The role also owns the campaign calendar for the US, DACH (Germany, Austria, and Switzerland), and UK markets, with responsibility for campaign prioritization, content, channels, and MQL targets.

The Head of Product Marketing & Campaigns will deliver online and offline events tied to campaigns and growth targets, build an active customer and prospect community, and lead work across product marketing, content marketing, events, community, and social media. The role also manages the agency responsible for website and graphic work and collaborates closely with Product, Sales, and Customer Support.

GotPhoto is a remote-first organization in the US, offering flexibility in where and how employees work, including the option to work abroad for up to 40 days per year. The company describes itself as an international, inclusive team focused on empowering professional photographers through its workflow and e-commerce platforms.

Requirements

• 7 to 10 years of B2B SaaS marketing experience, including product marketing and go-to-market launches.
• Experience reaching and converting small and mid-sized business customers.
• Experience leading a marketing team and building workflows.
• Ability to connect product strategy to market execution.
• Ability to plan and execute campaigns hands-on.
• Ability to align Product, Sales, and Support stakeholders.
• HubSpot proficiency.
• Excellent written and spoken English.
• Ownership of results, pragmatic problem-solving, project follow-through, and a builder mentality.

Nice To Haves

• Experience with the Atlassian suite.

Responsibilities

• Define product value propositions, go-to-market playbooks, and clear customer positioning.
• Audit and address go-to-market gaps to deliver reliable product launches aligned across Product, Revenue, and Support.
• Own the campaign calendar for the US, Germany, Austria, Switzerland, and UK markets.
• Plan and run campaigns to deliver MQL targets, prioritizing and sequencing campaigns and content across channels with the team and agency partners.
• Run online events that achieve strong attendance and offline events that receive high customer ratings.
• Ensure events are connected to the campaign calendar and growth targets.
• Build an active online and offline community of customers, prospects, and advocates through programs, rituals, and peer engagement.
• Lead product marketing, content marketing, events, community, and social media, including setting goals, establishing workflows, and developing team members.
• Manage the website and graphic-work agency from briefing through quality review.
• Collaborate with Product, Sales, and Customer Support, and bring a US perspective to marketing serving DACH and UK markets.

Benefits

• Remote-first work in the US, with flexibility to work from a home office, local café, or another suitable location.
• Option to work abroad for up to 40 days per year.
• Flexible, unlimited paid time off and flexible sick days.
• Medical, dental, and vision insurance.
• Additional company-sponsored coverage and voluntary benefits designed to protect income and household.
• Dedicated education budget for learning and professional growth.
• Access to FitOn online fitness and wellness classes.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed