Head of Global Campaigns

Asana•San Francisco, CA

2d•Hybrid

About The Position

Asana is hiring a Head of Global Campaigns to own its global pipeline engine. This leader will set the strategy, build, and optimize full-funnel demand programs across enterprise and commercial segments, translating Asana’s agentic positioning into campaigns that generate pipeline and accelerate revenue. The role owns the global MQL marketing pipeline number and leads a team of Demand Generation strategists, working closely with field marketing, partner marketing, product marketing, creative, and RevOps. The role is based in Asana’s San Francisco office and follows an office-centric hybrid schedule. Standard in-office days are Monday, Tuesday, and Thursday. Most employees may work from home on Wednesdays; Friday arrangements depend on the work and partner teams. The recruiter can provide further details about in-office requirements. The position is part of a global, revenue-driven Marketing team focused on business growth and building a brand customers love.

Requirements

Extensive B2B demand generation experience and a proven enterprise SaaS track record owning marketing-sourced pipeline targets across AMER, EMEA, and APJ.
Demonstrated ability to build or materially scale a demand generation function during significant company growth, a category shift, or a platform repositioning.
Hands-on expertise with ABM platforms such as 6sense or Demandbase and experience executing programs for multi-stakeholder buying committees with long sales cycles.
High technical and analytical proficiency with go-to-market tools such as Marketo, Salesforce, and BI or attribution tools such as Tableau.
Data-driven decision-making skills and fluency in MQL-to-SQO conversion, pipeline velocity, and multi-touch attribution, including the ability to build performance-based business cases.
People leadership experience and the ability to collaborate across functions and align global stakeholders around shared pipeline goals.
Strategic perspective on how AI agents affect enterprise buying behavior, with experience marketing a comprehensive platform or operating layer rather than a standalone point solution.
Curiosity about AI tools and emerging technologies, and willingness to learn and use them to improve productivity, collaboration, or decision-making.

Responsibilities

Define and own global demand generation strategy for corporate and enterprise segments, setting and tracking marketing-sourced pipeline targets, MQLs, SQOs, conversion rates, and campaign ROI.
Architect integrated, multichannel programs that guide buyers from problem identification to purchase, especially enterprise buying committees.
Build and operate always-on demand programs and campaign-specific bursts for product launches, vertical initiatives, and key buying seasons.
Partner with Content and Product Marketing to anchor campaigns in differentiated messaging across Operations, Marketing, IT/AI, and Agencies.
Lead the ABM strategy for priority accounts, using intent-driven ABM platforms and partnering with paid media to improve account penetration and pipeline velocity.
Define attribution models and reporting frameworks that show Marketing’s contribution to new-logo acquisition and pipeline.
Apply an AI-first approach to demand generation workflows, using automation for campaign launches, optimization, scaled content personalization, and reporting.
Lead, develop, and scale a high-performing demand generation team, establishing demand generation pods to strengthen cross-functional alignment and reduce uncoordinated marketing activity.