Head of Marketing- US

Plotline • San Francisco, CA

1d

About The Position

The Head of Marketing will build and own the company’s pipeline engine in a hands-on, player-coach role. This person will set marketing strategy, build the team, and work closely with Sales to generate qualified pipeline aligned with the company’s ideal customer profile. The role focuses on personally running outbound at scale and making it a repeatable, measurable growth channel, while also developing additional channels that contribute measurable pipeline.

The role owns the marketing budget and reports pipeline, customer acquisition cost (CAC), and return on investment (ROI) to leadership and the board. Target outcomes include generating $1.5 million in qualified pipeline within 90 days and $10 million within 12 months, with at least two to three additional channels contributing measurable inbound pipeline.

Requirements

• At least 8 years of experience in B2B SaaS marketing or growth.
• At least 3 years leading a marketing or demand generation function at an early- or growth-stage company.
• Experience building and running an outbound program that sourced pipeline and revenue, with results available to share, including meetings, pipeline dollars, and conversion rates.
• Hands-on experience with sequencing, data, and CRM tools such as Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce, or related tools.
• Experience writing and A/B testing outbound copy.
• Experience jointly owning a pipeline or revenue target with Sales.
• Experience reporting on funnel metrics, conversion rates, attribution, and forecasts.
• Experience owning the marketing budget and reporting pipeline, CAC, and ROI to the leadership team and board.

Nice To Haves

• Paid acquisition experience, including search, paid social, retargeting, or ABM advertising.
• Experience running events, communities, or partnerships that sourced pipeline.
• Experience launching marketing in a new market, segment, or region.
• Experience with product-led or sales-assisted motions.

Responsibilities

• Run the outbound program end to end, including ICP and account selection, list building, messaging, sequencing, and execution across email, LinkedIn, phone, and direct mail.
• Create a comprehensive target-account list, lead-handoff criteria, and pipeline targets with Sales leadership; review conversion data with Sales weekly.
• Write and standardize positioning and outbound messaging, and produce supporting assets such as case studies, one-pagers, landing pages, and sales enablement materials.
• Test segments, subject lines, offers, and channels, and document results.
• Own the marketing budget and report pipeline, CAC, and ROI to leadership and the board monthly.
• Run channels beyond outbound, such as hosted events for target accounts, industry forums and communities, podcasts, and partner co-marketing; track pipeline created and cost per opportunity for each.
• Build the marketing team and set marketing strategy.
• Work with Sales to generate qualified pipeline based on the company’s ICP.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed