Head of OOH Media ($250k - $400k +bonus)

Baton Corporation Ltd•New York, NY

3d•$250,000 - $400,000•Onsite

About The Position

Baton Corporation is hiring its first Head of OOH Media to build and lead pump.fun’s out-of-home channel end to end. The role will establish the strategy, budget, calendar, partner network, and playbook for campaigns in priority markets, helping bring pump.fun into mainstream awareness through distinctive placements and activations in major cities. This is a hands-on, high-ownership position rather than a traditional media-buying desk. The Head of OOH Media will identify and negotiate placements, develop campaigns with the in-house creative team, oversee production and execution, respond quickly to cultural and market moments, and measure campaign impact. The role works directly with leadership, creative, product, and growth teams. New York is preferred, with in-person work alongside the growth team.

Requirements

At least 4 years of experience in OOH, media, or brand marketing, including major-market campaigns that can be demonstrated.
Deep familiarity with OOH formats, inventory, pricing, lead times, permits, and the people who control premium placements.
Strong negotiation skills and an understanding of premium inventory pricing and value.
Creative judgment, including the ability to brief and challenge creative work and assess what will make people stop and share it.
Ability to design measurement before campaigns launch and report results quantitatively.
Ability to thrive with a lean team, tight timelines, and rapid decision-making.
Strong understanding of internet and meme culture and how physical-world activations can become digital moments.

Nice To Haves

Experience on both the buy side and sell side of OOH.
An OOH campaign or stunt that earned national press or went viral, with a clear explanation of why it worked.
Programmatic digital OOH experience.
Experience with crypto, fintech, sports betting, prediction markets, or gaming brands, or familiarity with pump.fun as a user.
Experience securing approval for regulated-category creative, such as financial services or crypto.

Responsibilities

Own the out-of-home channel end to end, including strategy, budget, and campaign calendar across formats in priority markets.
Identify placements that are relevant to pump.fun’s users and traders and explain their strategic value.
Negotiate media rates, added value, and first access to premium inventory.
Develop OOH campaign concepts designed to attract attention, be photographed and posted, and earn coverage.
Pitch and execute larger-scale stunts when appropriate.
Respond to market and cultural moments quickly, and build partner relationships, pre-cleared formats, and production processes that enable rapid execution.
Oversee production, installations, permits, legal and brand-safety review, and day-of execution.
Plan and assess campaign measurement using geo-holdouts, brand and search lift, app installs, social reach, and earned media; discontinue underperforming activity and expand successful approaches.
Create the foundational OOH playbook, applying lessons from initial markets to future cities.