Marketing Media Manager, OOH & Linear TV
About The Position
Vibe.co is hiring a Marketing Media Manager to own its out-of-home (OOH) and linear TV advertising programs end to end. The role will manage an eight-figure, always-on plan across five markets in 2027, anchored by New York, while building the company’s first linear TV presence. Responsibilities span planning, negotiation, buying, campaign launch, measurement, budget oversight, and reporting. The role will connect media placements to events and target-account priorities, evaluate performance, and decide where to reallocate or discontinue spending. It will also use AI tools such as Claude to build operational tools for tracking budgets, flights, and contracts. The position is based in New York, NY, with a hybrid schedule. Vibe’s team works in its Flatiron District office three days per week. The company describes its culture as high-performance, with an emphasis on impact, ambition, urgency, ownership, and measurable outcomes.
Requirements
- At least 8 years of experience in media planning and buying, at an agency, in-house, or both.
- Experience owning OOH budgets in the seven- to eight-figure range.
- Knowledge of how OOH operators price, package, and negotiate.
- Hands-on linear TV buying experience or a clear point of view on how to build a linear TV program.
- Strong negotiation skills and the ability to review contracts before signing.
- Ability to measure media purchases and provide quantified results from a past campaign.
- Hands-on experience building with AI, with specific examples of how it changed the candidate’s work.
Nice To Haves
- B2B brand advertising experience.
- CTV or ad tech experience.
- Experience connecting media to events and account-based marketing.
Responsibilities
- Plan and buy Vibe’s OOH program across five markets, maintaining an always-on New York presence and coordinating bursts around relevant industry events.
- Negotiate directly with OOH operators and media partners, using agencies where they provide meaningful leverage.
- Manage the full lifecycle of OOH campaigns, including contracts, creative specifications, production deadlines, installation, proof of performance, and invoicing.
- Adjust spending during the year based on placement performance and new opportunities.
- Develop Vibe’s first linear TV strategy, including networks, dayparts, and moments that reach the company’s target marketers.
- Select linear TV buying models and partners, and run the initial campaigns.
- Coordinate linear and streaming TV campaigns to demonstrate the value of TV advertising.
- Own measurement for OOH and linear TV, including brand lift, branded search, organic traffic, and pipeline from target accounts.
- Connect media placements to the events roadmap and to ecommerce brands targeted by Sales.
- Report results to marketing and leadership using numbers, and recommend what should be cut.
- Track budget pacing, media flights, and contracts accurately using tools built with Claude.
- Decide which placements and campaigns to renew or discontinue based on outcomes.
Benefits
- Variable pay based on Vibe business goals.
- Hybrid flexibility; the team works in the NYC Flatiron District office three days per week.
- Comprehensive medical, dental, and vision insurance.
- 401(k) with matching.
- Unlimited PTO.
- Paid parental leave for all parents.
- Annual company offsite.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
