Head of Media Strategy

Accenture•Boston, NY

About The Position

Accenture Song is building a new-world media practice that combines technology, consultant-grade intelligence, and strategic media creativity. The Head of Media Strategy, Americas will lead strategy across the region, advancing distinctive media work and helping the growing practice change the industry for the better. The successful candidate will be an AI-first strategist who applies creativity to media to improve outcomes for clients. The role leads strategic work that reaches market and has a strong impact on client outcomes; develops new tools, processes, products, and capabilities—including applied AI—to improve strategy quality and speed; builds and upskills a team in future-state media planning; and develops trusted relationships with senior clients who seek advice beyond formal briefs. Success means work is launched and recognized for its impact, new practice tools and processes are regularly used and improved, the team plans to future-state media practices, and senior clients advocate for and seek out the leader.

Requirements

12 or more years of strategy experience in a senior planning or brand strategy leadership role.
Knowledge of the US media and technology landscape.
A track record of leading ambitious strategic work that reached market and had an outstanding impact, with a clear account of the candidate’s role.
Deep understanding of marketing effectiveness evidence and principles, with sound judgment about when and how to apply them.
Hands-on command of effectiveness methods, including econometric modeling, incrementality testing, and attribution.
Experience in high-investment consumer categories such as financial services, telecommunications, retail, automotive, or health.
Experience leading a strategy or planning function, rather than working solely as a senior individual contributor.
Strong senior client relationships and the ability to provide useful advice beyond formal briefs.
Curiosity and informed points of view on media, brands, culture, and the industry, including emerging platforms, formats, behaviors, and technologies.
Ability to create and continually improve tools, methods, and capabilities, including a progressive view of applied AI.
Low ego and high standards, with a willingness to work through details to improve the quality of work.

Responsibilities

Lead strategic work that reaches market and delivers outstanding impact for clients.
Create and improve tools, processes, products, and capabilities, including applied AI, to improve the quality and speed of strategy.
Lead, develop, and upskill the strategy team in future-state media planning practices.
Build trusted relationships with senior clients who seek advice ahead of and outside formal briefs.
Help shape and grow Accenture Song’s media practice and its approach to the industry.