Head of Media Strategy

Accenture•Boston, MA

8d•$150,900 - $413,600

About The Position

Accenture Song is building a new-world media practice that brings together technology, consultant-grade intelligence, and strategic media creativity. The Head of Media Strategy, Americas will lead strategy across the region and help shape a growing practice. The successful candidate is expected to be an AI-first strategist who applies creativity to media to deliver strong client outcomes. The role focuses on bringing ambitious strategic work to market, developing tools and methods—including applied AI—that improve strategy quality and speed, building a team skilled in future-state media planning, and developing trusted relationships with senior clients. The leader will help establish and continually improve the practice’s tools and products, strengthen team capability, and earn senior client advocacy through useful strategic counsel. The position calls for 12 or more years of strategy experience in a senior planning or brand strategy leadership role, knowledge of the US media and technology landscape, hands-on command of effectiveness methods, and experience with high-investment consumer categories. The role also requires experience leading a strategy or planning function. Salary ranges vary by listed US location. Accenture offers medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.

Requirements

12+ years of strategy experience in a senior planning or brand strategy leadership role.
Knowledge of the US media and technology landscape.
Hands-on command of effectiveness methods, including econometric modeling, incrementality testing, and attribution.
Experience in high-investment consumer categories such as financial services, telecommunications, retail, automotive, or health.
Experience leading a strategy or planning function, rather than only working as a senior individual contributor.
A track record of leading ambitious strategic work that reached market and had outstanding impact, with a clear account of the candidate’s role.
Deep understanding of marketing effectiveness evidence and principles, and judgment about when to apply them or take a different approach.
Strong senior-client relationships, with clients seeking direct advice ahead of and outside formal briefs.
A point of view on media, brands, culture, and the industry, and the ability to turn it into useful client opportunities.
Awareness of emerging platforms, formats, behaviors, and technologies without pursuing every new development.
Ability and willingness to create and improve tools, methods, and capabilities, including a progressive view of applied AI.
Low ego, high standards, and willingness to engage in detail to improve work.

Responsibilities

Lead media strategy across the Americas.
Deliver ambitious strategic work that reaches market and has an outstanding impact on client outcomes.
Create and develop new tools, processes, products, and capabilities, including applied AI, to improve strategy quality and speed.
Build and upskill a strategy team in future-state media planning practices.
Develop trusted relationships with senior clients who seek advice before and outside formal briefs.
Continually improve the practice’s tools, processes, and products as the practice grows.
Provide strategic counsel informed by perspectives on media, brands, culture, industry trends, platforms, formats, behaviors, and technologies.