Head of Ecommerce Growth

Hadley Designs

3d•$100,000 - $200,000•Remote

About The Position

Hadley Designs is hiring a hands-on growth leader to build and lead its next phase of profitable growth. The role is responsible for creating a repeatable demand-generation engine that can help scale the ecommerce business from approximately $25 million to $100 million and beyond. The Head of Growth will connect and align specialists across Amazon, Shopify, TikTok Shop, paid media, creative, affiliates, and analytics; own growth initiatives from strategy through execution; and make investment decisions based on incremental contribution profit and measurable business results. The position is channel agnostic and emphasizes disciplined experimentation, scaling successful initiatives, and stopping underperforming ones without depending on the CEO for daily direction. The role owns targets including at least $1 million in annual incremental contribution profit, at least $7 million in annual incremental demand-generation revenue, a minimum 3.0x blended marketing efficiency ratio subject to validated channel economics, at least one meaningful growth experiment per month, and at least three new repeatable profitable growth engines annually. Responsibilities span growth strategy and performance, marketing economics and capital allocation, cross-functional leadership, experimentation, affiliate and creator growth, agency and partner management, analytics and AI, and regular reporting. The role provides weekly scorecards and meetings, monthly investment reviews, and quarterly growth strategies. Hadley Designs is a remote-first, family-founded early childhood education brand. The company describes its work environment as autonomous, creative, and accountable, with close interaction with the CEO and leadership team.

Requirements

At least 5 years of experience in ecommerce growth, performance marketing, or demand generation, including at least 2 years leading growth initiatives, managing budgets, or coordinating cross-functional teams.
Demonstrated success building, executing, and scaling profitable growth strategies for consumer ecommerce brands, with measurable results and a clear account of personal contribution.
Strong hands-on experience across multiple acquisition and demand-generation channels, including Meta advertising, Shopify, Amazon, TikTok Shop, affiliate marketing, and influencer partnerships.
Ability to lead specialists across channels without needing direct authority over every contributor.
Strong understanding of ecommerce unit economics, contribution margin, marketing efficiency ratio, customer acquisition cost, customer lifetime value, conversion rates, attribution, and incremental profitability.
Experience managing meaningful marketing budgets and making financially disciplined decisions about investment, scaling, and discontinuing initiatives.
Experience coordinating cross-functional teams and agencies and turning disconnected growth activities into an accountable growth system.
Experience developing and executing structured growth experiments, including at least one significant opportunity personally identified, validated, and scaled.
Ability to build repeatable growth systems and generate demand beyond existing marketplace traffic.
Daily use of AI for researching opportunities, analyzing performance, accelerating experimentation, or improving productivity.
Experience with CRMs, project management systems, dashboards, documented standard operating procedures, and scalable processes.
Strong project management, organization, communication, analytical judgment, independent execution, and accountability for business outcomes.
Excellent written and verbal English communication skills.
Resourcefulness in using existing people, technology, and budgets before requesting additional resources.

Nice To Haves

Experience helping an ecommerce business grow from $10 million to $30 million or more in annual revenue.
Familiarity with Amazon, TikTok Shop, or other marketplaces.
Bachelor's degree in business, marketing, finance, or a related field.
Experience with emerging growth strategies, AI applications, creator commerce, and changing ecommerce trends.

Responsibilities

Build and scale sustainable, profitable customer acquisition and demand-generation sources across Amazon, Shopify, TikTok Shop, paid media, affiliates, and emerging channels.
Own growth strategy and investment efficiency, evaluating contribution margin, marketing efficiency ratio, acquisition costs, and incremental revenue to decide where to invest, scale, optimize, or stop.
Align and coordinate specialists across ecommerce, creative, paid media, affiliates, and analytics; establish priorities, owners, deadlines, and measurable outcomes; and remove execution bottlenecks.
Lead weekly growth meetings and make decisions that allow initiatives to progress without requiring the CEO to lead daily execution.
Launch and oversee at least one meaningful growth experiment per month with a documented hypothesis, budget, owner, success criteria, and stop criteria.
Review experiment results, document learnings, decide whether to scale, continue testing, improve, or stop, and turn successful tests into repeatable growth systems.
Oversee affiliate, influencer, and creator strategy and profitability across TikTok Shop, Amazon, and Shopify, including creator acquisition, activation, retention, commissions, samples, and incentives.
Direct affiliate operations and connect winning creator content and partnerships with paid media and other relevant channels.
Evaluate, select, and manage external marketing agencies, technology providers, and strategic growth partners against clear financial targets and performance expectations.
Work with Finance and Analytics to validate attribution, incremental performance, profitability, dashboards, and growth scorecards.
Use AI and automation to accelerate research, competitive analysis, creative testing, reporting, and execution; identify workflows to automate or delegate.
Maintain growth documentation, standard operating procedures, historical experiment results, a centralized experiment tracker, and a prioritized testing roadmap.
Prepare weekly growth scorecards, monthly growth investment reviews, and quarterly growth strategies with priorities, investment recommendations, targets, and resource requirements.