Head of Growth

Acadia.io•Atlanta, GA

About The Position

Acadia is seeking a Head of Growth to lead new business strategy, pipeline development, and pitch execution across the agency. The role owns the new business function from first conversation through close, building and managing a proactive, qualified pipeline and leading integrated pitches that bring together media, analytics, and social and retail media. The Head of Growth reports directly to the CEO, partners closely with senior leadership, and acts as a visible, credible voice for the agency in the market. The position is based in or near Atlanta, Georgia, with remote flexibility and regular in-person time in Atlanta.

Requirements

Proven track record of winning new business at an agency, including a strong record of pitch wins.
Demonstrated experience running integrated pitches across media, analytics, and social or retail media.
Ability to originate opportunities, not only convert inbound ones.
Experience leading and motivating senior, cross-functional teams through high-stakes pursuits.
Excellent storytelling, presentation, and communication skills.
Sound judgment about pursuing deals of different sizes and complexity and where to invest time.
Deep, active industry network built through years of relationship-building.
Entrepreneurial, self-directed mindset.
Based in or willing to relocate within a drive or short flight of Atlanta (East Coast or Midwest), with regular in-person time in Atlanta.

Responsibilities

Lead development of the agency’s new business strategy and growth plan in partnership with the CEO.
Define target categories, prospects, and priorities aligned with the agency’s strengths, and shape how the integrated offering is positioned in the market.
Decide which opportunities to pursue and where to invest the team’s time.
Originate opportunities through professional networks, industry events, hosted gatherings, and targeted outreach.
Build and manage a proactive, qualified new business pipeline aligned with growth priorities.
Qualify and respond to inbound RFPs and inquiries; maintain pipeline accountability through reviews, forecasting, and reporting to the CEO, with clear visibility into opportunity stages, timing, and close probability.
Lead pitch pursuits by setting strategy and timelines, coordinating a senior cross-functional team, assigning roles, and holding the group accountable for deadlines and quality.
Motivate pitch teams and lead integrated pitches connecting media, analytics, and social or retail media into a compelling story.
Present to prospective clients and guide teams through live pitch moments.
Own opportunities from initial conversation through negotiation and close, including deals of varying sizes and complexity.
Partner with leadership to scope proposals, shape commercial terms, and support a smooth transition to the client team after a win.
Represent the agency at conferences, events, and networking opportunities; build and maintain senior relationships across the marketing and advertising community.
Host and participate in relationship-building activities that create new business conversations, and champion the agency’s reputation and point of view.
Coordinate with the marketing department to align marketing assets, including case studies, the website, newsletter, and podcast, with growth priorities.
Represent growth priorities in discussions with media, analytics, social, and retail media leadership.
Bring market intelligence, competitive insight, and prospect feedback back into the agency.
Collaborate with the leadership team to continuously strengthen the new business approach.