HCP Marketing Director - Enzomenib

Sumitomo Pharma•Marlborough, MA

1d•Remote

About The Position

Sumitomo Pharma America, Inc. (SMPA) is seeking an HCP Marketing Director for Enzomenib, a novel menin inhibitor being developed for acute myeloid leukemia (AML). This role reports to the Executive Director, Commercial Strategy & Launch Lead – Enzomenib and is a key part of the Enzomenib marketing team, supporting launch planning and commercialization. The HCP Marketing Director will be responsible for developing and executing the healthcare professional (HCP) marketing strategy, translating clinical data and brand strategy into effective promotional materials, digital content, peer-to-peer initiatives, congress activities, and field resources. Success requires strong strategic thinking combined with a hands-on approach to execution, including content development, agency management, promotional review, budget tracking, material updates, and cross-functional coordination.

Requirements

Bachelor's degree in a related field required; advanced degree such as MBA, PharmD, MS, or equivalent preferred.
Minimum 10 years of relevant experience in biotech or pharmaceutical industry with Bachelor’s Degree
Minimum 5 years Oncology experience required; hematology experience strongly preferred.
Must have previous experience developing and executing HCP marketing strategies for specialty products
Strong strategic marketing capabilities with demonstrated ability to translate insights into clear, actionable HCP plans.
Ability to balance strategic thinking with hands-on execution in a fast-paced, lean, and evolving environment.
Strong understanding of oncology and/or hematology clinical data, with the ability to translate science into meaningful commercial messaging.
Demonstrated ability to manage multiple priorities, including detailed and routine executional work, while maintaining attention to quality and deadlines.
Strong cross-functional leadership, collaboration, and influence skills.
Excellent written, verbal, and presentation capabilities, including the ability to simplify complex information.
Experience managing agencies and leading content development from brief through approval and deployment.
Strong project management skills, including ownership of timelines, budgets, reviews, and operational follow-through.
Learning agility and comfort operating in an ambiguous and highly competitive market.
High degree of accountability, sound judgment, and willingness to roll up sleeves to complete the work required.
High degree of organizational awareness, with the ability to connect interdependencies and understand the broader business context.
Requires ability to use a personal computer for extended periods of time.

Nice To Haves

Experience supporting a pre-launch or launch-stage oncology product preferred.
Demonstrated success translating clinical data into effective promotional messaging and customer engagement tactics.
Experience working with academic medical centers, oncology networks, and key opinion leaders preferred.
Strong understanding of AML treatment paradigms and hematology market dynamics preferred.
Experience with promotional review processes, agency management, budget ownership, and tactical execution required.

Responsibilities

Lead development and execution of the HCP marketing strategy for Enzomenib, aligned with the overall brand strategy, business objectives, and commercial priorities.
Own the HCP messaging approach and ensure consistent positioning across promotional materials, peer-to-peer initiatives, field resources, congress activities, and digital channels.
Translate complex AML clinical and scientific data into compelling, compliant, and differentiated messaging for hematologists, leukemia specialists, transplant physicians, advanced practice providers, and other relevant HCP stakeholders.
Partner with the Executive Director to refine brand positioning, HCP engagement priorities, and the tactical plan.
Develop branded promotional resources, sales tools, digital content, and educational materials that support field engagement and customer communication.
Lead agency partners through strategy development, content creation, revisions, production, approval, and deployment.
Manage projects from concept through execution while maintaining quality, scientific accuracy, compliance, timelines, and budget discipline.
Own routine HCP marketing operations, including project plans, status meetings, material updates, document routing, budget tracking, invoice review, vendor coordination, and cross-functional follow-up.
Prepare materials and submissions for Promotional Review Committee review; consolidate feedback, manage revisions, and ensure approved content is deployed accurately and on time.
Maintain current inventories of promotional materials and coordinate updates, expiration management, field communications, and executional details.
Support development and execution of peer-to-peer education initiatives.
Apply market research, field insights, customer feedback, competitive intelligence, and performance data to refine HCP strategy and optimize tactics.
Collaborate closely with Sales, Sales Training, Medical Affairs, Market Access, Omnichannel, Analytics, Legal, Regulatory, Commercial Operations, and other partners to ensure coordinated execution.
Serve as the HCP marketing lead on relevant cross-functional initiatives and contribute to annual brand planning, tactical planning, strategic reviews, forecast discussions, and launch readiness activities within the scope of HCP marketing.