The Director HCP Insights (HS) will lead HCP insight generation for hidradenitis suppurativa, identifying customer behaviors, attitudes, treatment drivers, barriers, and unmet needs that shape the HS treatment landscape. The role translates insights into recommendations for brand strategy, positioning, campaign development, messaging, and targeting. The Director will design and lead end-to-end primary market research, including concept and message testing, and monitor changes in the HS treatment landscape and customer behavior by integrating research insights, competitive intelligence, and performance data. The role partners with Marketing, Medical, and Market Access, supports long-range and launch forecasting, manages external research vendors and agencies, and continues insight generation after launch to track HCP perceptions, sentiment, prescribing behavior, and brand awareness. This position reports to the Vice President Marketing.
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Job Type
Full-time
Career Level
Director