Director HCP Insights (HS)

MoonLake Immunotherapeutics US, Inc.•Miami, FL

About The Position

The Director HCP Insights (HS) will lead HCP insight generation for hidradenitis suppurativa, identifying customer behaviors, attitudes, treatment drivers, barriers, and unmet needs that shape the HS treatment landscape. The role translates insights into recommendations for brand strategy, positioning, campaign development, messaging, and targeting. The Director will design and lead end-to-end primary market research, including concept and message testing, and monitor changes in the HS treatment landscape and customer behavior by integrating research insights, competitive intelligence, and performance data. The role partners with Marketing, Medical, and Market Access, supports long-range and launch forecasting, manages external research vendors and agencies, and continues insight generation after launch to track HCP perceptions, sentiment, prescribing behavior, and brand awareness. This position reports to the Vice President Marketing.

Requirements

  • Bachelor’s degree required.
  • At least 6 years of experience in primary market research or customer/HCP insights.
  • Demonstrated experience designing and leading end-to-end primary market research across qualitative and quantitative methodologies.
  • Experience managing external research vendors and agencies, including scoping, methodology selection, budget oversight, and quality control.
  • Strong research design skills, including selecting methodologies appropriate to business questions.
  • Ability to synthesize and triangulate multiple data sources into a coherent “so what” narrative.
  • Ability to translate complex clinical and scientific concepts into clear, business-relevant insight.

Nice To Haves

  • Advanced degree (MSc, MBA, PhD, PharmD, or MD).
  • Experience in immunology, dermatology, or a related specialty/inflammatory disease area.

Responsibilities

  • Lead research to identify key HCP behaviors, attitudes, treatment drivers, barriers, and unmet needs in HS.
  • Design and lead end-to-end primary market research to inform positioning, messaging, and launch strategy.
  • Design and execute concept and message testing to pressure-test the value proposition, positioning, and campaign.
  • Monitor and integrate competitive intelligence on the evolving HS treatment landscape, competitor positioning, and promotional activity.
  • Partner with Marketing, Medical, and Market Access, translating research findings into clear, actionable recommendations for brand strategy and launch planning.
  • Provide insight-based inputs to support long-range and launch forecasting assumptions.
  • Manage external research vendors and agencies, defining project scope, methodology, and budget to ensure high-quality, timely insight.
  • Conduct ongoing primary market research to track HCP perceptions, sentiment, prescribing behavior, and awareness of the brand post-launch.

Benefits

  • Learning and growth alongside experienced professionals in a supportive and innovative biotech environment.
  • Opportunity to contribute to projects with the potential to transform global healthcare.
  • Work-life balance and flexibility.
  • Career progression and opportunities to take on more responsibilities.
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