GTM Systems Manager

Impiricus • Atlanta, GA

7d • Hybrid

About The Position

Impiricus is hiring a GTM Systems Manager to own and optimize the systems, data, and automations that support its go-to-market operations. The role serves as the subject-matter expert for the GTM technology stack, centered on HubSpot, and drives integrations, workflow automation, data enrichment, and process improvements across Sales, Marketing, and Customer Success. This is a hybrid role based in Atlanta, with 2–3 days per week in the office on Tuesday, Wednesday, and Thursday.

The manager will administer and develop the GTM systems ecosystem, maintain data quality and governance, manage enrichment and automation, and oversee the quote-to-close workflow across HubSpot, DealHub, and Juro. The role also monitors integrations and data flows, documents system requirements and processes, and evaluates AI-enabled workflows and agents to improve GTM efficiency.

Impiricus describes itself as an AI-powered HCP Engagement Engine that connects healthcare professionals with pharmaceutical resources. The company says its mission is to support physicians, reduce go-to-market costs, and accelerate patient access to treatments through clinically meaningful and ethically grounded interactions.

Requirements

• Located in Atlanta and able to work in the office 2–3 days per week, Tuesday through Thursday.
• At least 3 years of experience in GTM Systems, Revenue Systems, Sales Operations, Business Systems, Marketing Operations, or a similar systems-focused role.
• Hands-on HubSpot administration experience, including understanding objects, properties, associations, workflows, permissions, reporting, and how connected systems read from and write to HubSpot.
• Experience administering or working deeply with GTM tools such as Clay; DealHub or another CPQ/CLM platform; Juro or another contract management tool; Attention, Gong, or similar conversation intelligence tools; and Asana, Zapier, Workato, Outreach, or Salesloft.
• Strong understanding of GTM data architecture, including leads, contacts, companies, deals, routing, source and attribution, enrichment and ownership fields, and lifecycle or funnel stages.
• Experience with data enrichment, including enrichment logic, matching rules, field precedence, overwrite rules, and data quality controls.
• Experience with deduplication and data hygiene, including duplicate prevention, matching logic, normalization, merge rules, and ongoing audits.
• Strong documentation habits, including the ability to create usable process maps, field mapping documents, decision logs, and troubleshooting guides.
• Strong stakeholder communication skills, including the ability to explain trade-offs, risks, system limitations, and recommendations to executives and frontline representatives.

Nice To Haves

• HubSpot certifications in Sales Hub, Operations Hub, or Marketing Hub.
• Experience in pharma, life sciences, healthcare, or another regulated industry.
• Experience building AI agents or LLM-based automations for sales or operations workflows.
• Experience with finance or billing system integrations, such as NetSuite.

Responsibilities

• Own and optimize the GTM systems that create, enrich, route, and activate data in HubSpot and connected platforms, including Attention, DealHub, Juro, Clay, Asana, Slack, and future tools.
• Administer and set the long-term strategy for GTM systems, ensuring tools are governed, documented, and aligned with business needs.
• Administer and optimize HubSpot, including properties, standard and custom objects, workflows, lifecycle stages, deal pipelines, permissions, and reporting inputs, in partnership with Sales Operations and Marketing.
• Own deduplication and data hygiene processes, including matching logic, normalization, merge rules, duplicate prevention, association integrity, and recurring audits.
• Own GTM alerting and workflow automation across HubSpot, Slack, Asana, Clay, and connected applications, replacing manual work while maintaining governance, ownership, and data quality controls.
• Manage the Clay data enrichment strategy for accounts, contacts, brands, firmographic and HCP-relevant data, buying committee data, signal-based triggers, and segmentation inputs.
• Own enrichment logic, credit usage, field mapping, sync behavior, and data quality monitoring.
• Own the quote-to-close workflow across HubSpot, DealHub, and Juro, including quote templates, approval flows, pricing guardrails, contract generation, e-signature, and handoffs to downstream billing and finance systems.
• Administer Attention, including call recording and CRM sync, scorecards, trackers, and AI-generated summaries and fields; ensure conversation data flows accurately into HubSpot and is used by Sales, Marketing, and Customer Success.
• Build and manage Asana workflows for GTM intake, requests, and project tracking, including system change requests, deal desk requests, and launch checklists.
• Translate business needs into systems requirements, including process maps, field mapping documentation, routing and enrichment logic, acceptance criteria, test plans, and rollout plans.
• Monitor integrations and data flows across the GTM stack, including sync errors, API and authentication issues, field mapping problems, failed automations, and data quality exceptions; triage and resolve issues quickly.
• Evaluate and pilot AI-enabled workflows and agents that improve GTM efficiency, and recommend practical improvements to the systems ecosystem.

Benefits

• Medical, dental, and vision coverage for employees and dependents, plus an on-demand healthcare concierge.
• HSA, FSA, and DCFSA pre-tax savings options; monthly employer HSA contributions for employees enrolled in a high-deductible plan.
• 100% paid short- and long-term disability insurance, plus life and AD&D insurance.
• Flexible vacation policy.
• Paid parental leave for a newborn, adopted, or foster child, available after 6 months.
• Remote work is an option for employees who are not near an office; the company encourages in-person collaboration for those close to an office.
• 401(k) with a company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed