GTM Systems Manager

Impiricus • Atlanta, GA

7h • $85,000 - $100,000 • Hybrid

About The Position

Impiricus is hiring a GTM Systems Manager to own and optimize the systems, data, and automations that power its go-to-market operations. The role serves as the subject-matter expert for the GTM technology stack, with HubSpot at its core, and drives integrations, workflow automation, data enrichment, and process improvements across Sales, Marketing, and Customer Success. This is a hybrid role based in Atlanta, with in-office work Tuesday through Thursday, 2–3 days per week.

The manager will administer and develop the GTM systems ecosystem, maintain data quality and governance, and oversee workflows spanning HubSpot, Attention, DealHub, Juro, Clay, Asana, Slack, and connected platforms. The role also translates business needs into documented systems requirements, monitors data flows and integrations, resolves issues, and evaluates AI-enabled workflows that can improve GTM efficiency.

Requirements

• Located in Atlanta and able to work in the office 2–3 days per week, Tuesday through Thursday.
• At least 3 years of experience in GTM Systems, Revenue Systems, Sales Operations, Business Systems, Marketing Operations, or a similar systems-focused role.
• Hands-on HubSpot administration experience, including objects, properties, associations, workflows, permissions, reporting, and connected-system data exchange.
• Experience administering or working deeply with GTM tools such as Clay, DealHub or another CPQ/CLM platform, Juro or another contract management tool, Attention, Gong or similar conversation intelligence tools, Asana, Zapier, Workato, Outreach, or Salesloft.
• Strong understanding of GTM data architecture, including leads, contacts, companies, deals, routing, source and attribution, enrichment and ownership fields, and lifecycle or funnel stages.
• Experience with data enrichment logic, matching rules, field precedence, overwrite rules, and data quality controls.
• Experience with deduplication and data hygiene, including duplicate prevention, matching logic, normalization, merge rules, and ongoing audits.
• Strong documentation habits, including creating usable process maps, field mapping documents, decision logs, and troubleshooting guides.
• Strong stakeholder communication skills, including explaining trade-offs, risks, system limitations, and recommendations to executives and frontline representatives.

Nice To Haves

• HubSpot certifications in Sales Hub, Operations Hub, or Marketing Hub.
• Experience in pharma, life sciences, healthcare, or another regulated industry.
• Experience building AI agents or LLM-based automations for sales or operations workflows.
• Experience with finance or billing system integrations, such as NetSuite.

Responsibilities

• Own and optimize GTM systems that create, enrich, route, and activate data in HubSpot, including Attention, DealHub, Juro, Clay, Asana, Slack, and future platforms.
• Manage day-to-day administration and long-term strategy for GTM systems, ensuring tools are governed, documented, and aligned with business needs.
• Administer and optimize HubSpot properties, objects including custom objects, workflows, lifecycle stages, deal pipelines, permissions, and reporting inputs in partnership with Sales Operations and Marketing.
• Own deduplication and data hygiene processes, including matching and normalization logic, merge rules, duplicate prevention, association integrity, and recurring audits.
• Own GTM alerting and workflow automation across HubSpot, Slack, Asana, Clay, and connected applications, replacing manual work while maintaining governance, ownership, and data quality controls.
• Manage Clay data enrichment strategy for accounts, contacts, brands, firmographic and HCP-relevant data, buying committee data, signal-based triggers, and segmentation inputs; maintain enrichment logic, credit usage, field mapping, sync behavior, and quality monitoring.
• Own the quote-to-close workflow across HubSpot, DealHub, and Juro, including quote templates, approval flows, pricing guardrails, contract generation, e-signature, and handoffs to downstream billing and finance systems.
• Administer Attention features including call recording and CRM sync, scorecards, trackers, and AI-generated summaries and fields; ensure conversation data flows accurately into HubSpot and is used by Sales, Marketing, and Customer Success.
• Build and manage Asana workflows for GTM intake, requests, and project tracking, including system change requests, deal desk requests, and launch checklists.
• Translate business needs into systems requirements, including process maps, field mapping documentation, routing and enrichment logic, acceptance criteria, test plans, and rollout plans.
• Monitor integrations and data flows across the GTM stack, including sync errors, API and authentication issues, field mapping problems, failed automations, and data quality exceptions; triage and resolve issues quickly.
• Evaluate and pilot AI-enabled workflows and agents that improve GTM efficiency, and recommend practical improvements to the systems ecosystem.

Benefits

• Medical, dental, and vision coverage for employees and dependents, plus an on-demand healthcare concierge.
• HSA, FSA, and DCFSA pre-tax savings options; monthly employer HSA contributions for employees enrolled in a high-deductible plan.
• 100% paid short- and long-term disability coverage, plus life and AD&D insurance.
• Flexible vacation policy.
• Paid parental leave for a newborn, adopted, or foster child, available after 6 months.
• Remote work option for employees who are not close to an office.
• 401(k) with company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed